Selecting the correct e-commerce platform can be challenging. Today’s market offers you a huge number of choices, one is better than another. To make your store highly profitable, you need to choose the shopping cart that meets your initial needs, and along with it gives you the expected functionality to develop.To ease you of the burden of choice, I arranged the top trending e-commerce platforms review series. On this first part, we will put Shopify and PrestaShop on the scale and compare them with some criteria.Which one will be the best option for you? Read on to find out. 
PrestaShopShopify

Pricing

Being an open source shopping cart, PrestaShop is completely free to download and use. In any case, that does not imply that this e-commerce solution is no-cost.As other open-source solution, it requires a paid web hosting. Hosting fees can vary from $7.99 to $14.99 per month. There's no way you are going to build a functional store without purchasing several paid modules or an attractive looking theme.Shopify offers 14-day free trial, after that you have to buy a monthly subscription, where the prices start from $29 for the basic plan. It’s worth mentioning, that you need to pay the credit card rate - maximum is 2.9%+30 cents per purchase.

General description

PrestaShop is an open source e-commerce platform. Users can either host their sites in the cloud or downloaded from the PrestaShop website.It enables merchants to set up a completely customizable, up-to-date store in a few minutes, with no license fees or revenue percentages that many platforms charge.Shopify is a hosted shopping cart. It means all the code issues are taken care by Shopify, nevertheless, it provides you with full control over the coding of your site (HTML & CSS).

Number of users

Over 270,000 shops worldwideOver 300,000 shops worldwide

Customer types

Small business, medium business, large enterprises and freelancersSmall business, medium business, large enterprises and freelancers

User-friendliness

Building a PrestaShop store from scratch is simple, even though it's down to the user to find a reliable hosting and install the software itself. Once you’ve started running your store, the daily operations seem to be comparatively easy thanks to an intuitive and throughout Admin panel.PrestaShop could be defined by two main components: a customizable front office and a simple back office that’s easy to deal with. These entire things make PrestaShop very user-friendly. Also, the internal functions of your store can be improved with tons of add-on modules.PrestaShop has a very smooth and modern dashboard, which provides quick access to all the required store performance info and settings. However, due to a broad list of features, I consider it to be less comprehensible than the one offered by Shopify.Shopify is super user-friendly. It’s drag-and-drop interface, simple tools, easy theme editing will guarantee a seamless user experience even to the new online store owners. Cleaned and stylish, Shopify admin panel is a decent example to be followed by other e-commerce platforms. Talking about customers, their buying experience is consistent with uncomplicated steps to check out too.

SEO

PrestaShop has an incredible and versatile set of SEO features right out-of-the-box. You can adjust each page, include high ranking meta tags and even make sure to create SEO friendly URLs, that means your products can be easily recognized by search engines.With everything taken into account, PrestaShop enables you to take advantage of URL rewrites, Google sitemap, canonical URLs and redirects and many other SEO features.Shopify is highly SEO-optimized. It incorporates primary required SEO features in all plans: editable title tags, meta descriptions, pages URLs, ALT tags for images, customizable image file names, and so on.According to a research performed by ecommerce-platforms.com, Shopify SEO score is 98 out of 100.

E-commerce templates and design

On the PrestaShop Official Marketplace, PrestaShop offers over 1,500 templates. It has a huge selection of customizable e-commerce themes. All Prestashop templates are generally of high standard, and its various front-end features make shopping simple to a customer.It also needs to mention that there are lots of templates developed by other third-parties. The pricing for PrestaShop certified partner’s templates starts from around $59.99.Shopify has a big, imagery theme store where you can discover beautifully designed and responsive templates. However, because Shopify is a hosted shopping cart, you will have limited customization options.As of now, Shopify offers you 10 free website themes and the prices for paid themes start from $140.

Customer support

There are different plans with different levels of support, however, the pricing is rather expensive. Though PrestaShop owns a diverse user community that comes together to address problems via different forums and services, and you can always call upon some assistance with your store.Also, PrestaShop offers its users with expert and comprehensive training materials to make sure that you get the maximum of your online store.This is where Shopify is, definitely, among leaders. It provides 24/7 responsive customer support to its users. You can contact the support team through their email, phone or live chat. If anything happens, you will be sure that someone is going to tackle your issue.In addition, Shopify helps the merchants to maintain the platform in good shape through different guides and tutorials available on the website.

Supported integrations

  • Google Analytics
  • eBay
  • PayPal
  • Simplify by MasterCard
  • WordPress
  • SEO Expert
  • Amazon Marketplace
  • Advanced Search 4
  • Google Merchant Center
  • Google Shopping
  • Newsletter Pro
  • Facebook
  • Pixmania
  • MailChimp
  • Icecat
  • MailChimp
  • QuickBooks
  • Fulfillrite
  • itDuzzit
  • Zapier
  • KISSmetrics
  • Chargify

List of features

  • Large selection of customizable e-commerce themes
  • Mobile commerce
  • PrestaShop web agencies
  • Designer guide
  • Powerful store builder
  • Quick install features
  • Intuitive interface
  • E-commerce analytics
  • E-commerce SEO
  • Over 50 world-class payment solutions and gateways
  • Shipping configuration and partnerships
  • Configurable tax rules
  • Seamless customer checkout
  • Integrated customer service tools
  • Powerful set of integrations
  • All key and advanced shopping cart features
  • Full blogging platform
  • Mobile commerce ready
  • Brand and customizing of your online store
  • Your own domain name
  • Free SSL certificate
  • Automatic carrier shipping rates
  • Accept credit cards with Shopify
  • 70 payment gateways
  • Flexible shipping rates
  • Automatic taxes
  • Order fulfillment
  • Email templates
  • Drop shipping
  • Refunds
  • Marketing & SEO
  • Web hosting
  • Analytics
  • 24/7 support