How to Add Products to Instagram Photos/Videos on your PrestaShop store?
Tagging products in your Instagram photos and videos is a powerful way to connect your PrestaShop products with Instagram content. This feature helps customers seamlessly discover and purchase products directly from the Instagram content displayed on your store. Learn how to set up and use this feature to boost sales and enhance the shopping experience for your customers.
Step-by-step guide to tagging products on Instagram photos/videos
Step 1: Access the module's configuration page
- Navigate to the module's main menu and click on the "PHOTOS & VIDEOS" tab to view all Instagram content.
- Select the "All" sub-tab to display a list of your Instagram photos and videos.
Step 2: Tag products on a photo/video
- Click the desired photo or video to open the tagging interface.
- Point to the location you want to tag a product and click the left mouse button to create a tag.
- Use the search box that appears to find a product by its ID, name, or reference.
- Select the product to tag it.
- Repeat these steps to tag multiple products on the same photo or video, if needed.
Product tags displayed on the PrestaShop front office
When products are tagged on Instagram content, they are displayed with interactive product marks. These marks allow customers to view and purchase products directly from the tagged photos and videos.
Customer interactions with tagged products:
Product marks
- Tagged positions on photos/videos are highlighted with circular product marks.
- Hovering over the marks displays a "Shop Now" button.
Interactive popup
Clicking the "Shop Now" button opens a popup with the following:
- The Instagram photo or video on the left shows the tagged positions. Hovering over a product mark highlights the corresponding product in the list on the right.
- A detailed list of tagged products on the right, displaying their images, names, and prices.
- An "Add to Cart" button for each product, allows customers to add items directly to their carts without leaving the page.
Notes and best practices
- Important: This feature only tags products available in your PrestaShop store and does not affect Instagram shopping tags.
- Keep your product tags updated to ensure a seamless shopping experience.
- Strategically tag products to showcase your best-selling or trending items.
By tagging products in Instagram photos and videos, you create a more engaging shopping experience for your customers. This feature not only boosts sales but also enhances customer satisfaction by making it easy to discover and purchase products. Follow the steps outlined above to set up product tags and make the most of this feature.
For additional support, check out our Help Center or contact our support team. Happy selling!