Understanding Abandoned Carts in PrestaShop
What Is an Abandoned Cart?
An abandoned cart refers to a situation where a customer adds products to their shopping cart but does not complete the checkout process within a specific period. In PrestaShop, this timeframe is typically set to 1 day by default. After this period, the cart is classified as an "abandoned cart".
Can Abandoned Carts Be Deleted?
No, by PrestaShop default, these carts remain in the system unless the customer returns and completes the purchase. Once the checkout process is finalized, the cart will no longer be considered abandoned.
How Does the Abandoned Cart Reminder Module Identify Abandoned Carts?
Our Abandoned Cart Reminder module follows PrestaShop’s default criteria to identify abandoned carts. Any cart that remains inactive for over a day without completion is flagged as abandoned.
Strategies to Reduce Abandoned Carts
To help you minimize cart abandonment, the Abandoned Cart Reminder module provides various reminder campaigns to assist you in reminding customers using different methods and timing configurations. These campaigns are designed to achieve optimal effectiveness by engaging customers at every stage—from the moment they are still browsing your website to when their cart is officially classified as abandoned. Here are the supported features:
- Automated Abandoned Cart Emails: Send abandoned cart reminders via email.
- Custom Email and Newsletter: Auto email marketing tool with custom reminder emails and newsletter.
- Popup Reminder: Display abandoned cart reminder via popup.
- Highlight Bar Reminder: Display abandoned cart reminder message on top of webpage to grab attention.
- Web Push Notifications: Display abandoned cart reminder message via web push notification.
- Leaving Website Reminder: Display abandoned cart reminder message when customers who attempt to leave the website without checking out.
- Browser Tab Notifications: Highlight the number of products in the shopping cart.
You can configure these features within the module based on your website’s needs and situation to minimize cart abandonment and recover abandoned carts effectively.