How to Analyze Discount Rule Statistics in Promotion Pro

The statistics feature of the Promotion Pro module provides comprehensive insights into the performance of your discount rules. This feature helps you track and analyze the effectiveness of your discount campaigns, enabling you to make data-driven decisions to optimize your marketing strategies.

List of discount rules

On the statistics page, you will find a list of all your discount rules with the following details:

• ID: Unique identifier for each discount rule.
• Rule name: Name of the discount rule.
• Code: Discount code associated with the rule.
• Active: Indicates whether the rule is currently active.
• Applied: Number of times the discount rule has been applied.
• New customer: Number of new customers acquired through the discount rule.
• Total order amount: Total revenue generated from orders that used the discount rule.
• Action: Option to view detailed statistics for each discount rule.

Viewing detailed statistics

When you click the "View" button next to a discount rule, you will be taken to a detailed statistics page. This page is divided into two main sections: "View discount report" and "Order applied discount".

View discount report

The "View discount report" section provides an overview of the discount rule’s performance:

• Rule name: The name of the discount rule.
• Discount code: The code customers use to apply the discount.
• Created date: The date the discount rule was created.
• Total discount applied: The total amount of discounts applied using this rule.
• Total new customers: The number of new customers who used this discount code.
• Total order amount: The total revenue generated from orders that applied this discount.

Order applied discount

The "Order applied discount" section lists all the orders that have applied the discount rule being analyzed. It includes the following details:

• Order ID: Unique identifier for each order.
• Order reference: Reference number for the order.
• Customer: Name of the customer who placed the order.
• Products: List of products included in the order.
• Original amount: The original amount of the order before any discounts.
• Paid amount: The amount paid after applying the discount.
• Discount amount: The total discount applied to the order.
• Date added: The date when the order was placed.

By utilizing these detailed statistics, you can better understand which discount rules are most effective and how they impact your sales and customer acquisition, allowing you to refine your promotional strategies for even better results.