E-commerce

Enjoy a 20% discount on all PrestaShop modules from September 25th to September 30th, 2023.

Enjoy PrestaHero's Summer Sale from 7th to 14th July 2023!

Explore the user-friendliness of PrestaShop and Shopify interfaces to find the perfect fit for your eCommerce aspirations. Start building your dream online store today and watch your business thrive.

Learn how to beat the sales slump and increase your revenue. Find out what strategies you can use to improve your sales performance and avoid slipping into a sales slump. Get the tips and advice you need to get your sales back on track.

Inventory carrying costs can affect substantially on your business’s bottom line. Let’s learn how to calculate and reduce it in the article.

¡Sorpresa por dentro!

You may expand your customer base, provide better customer service, and increase customer retention rates by linking your omnichannel POS system with your eCommerce site. Let's explore the benefits it can bring to you!

En este artículo, aprenderemos cómo influye el número total de unidades vendidas en los clientes y algunos consejos para aplicar en su propia tienda PrestaShop.

While gaining new customers is critical to your brand's success, so is retaining existing clients. Customer reward marketing programs are one approach to encourage customers to return. In this post, we will learn what is reward program and discuss the advantages of using them.

All our PrestaShop themes have just been updated to be compatible with the latest PrestaShop version 1.7.8.x

Optimizing e-commerce images before posting on the website is one of the important jobs you cannot ignore if you want to develop your website sustainably. This article will help you learn how to optimize images for your e-commerce website.

This article will explain the importance of photos in general for e-commerce websites and suggest some trending photo galleries and solutions to help you display photos on your website more attractively and effectively.

Buy online, pick up in-store (BOPPIS) - a popular new online business method has gradually become popular in the e-commerce industry. More and more stores, retail systems apply this method to save time, money and bring the most convenience to customers. Let learn about its benefits for customers and businesses in this article with PrestaHero!

Besides positive reviews, there will be a lot of negative customer reviews every day that you have to deal with. What will happen when your online store receives bad reviews? Some of us are afraid of dealing with those things, someone even chooses to avoid them. Don’t worry, everything has its solutions. In this post, we will explain the impact of negative customer reviews and give you some ways how to handle them.

It is a fact that customers trust referrals from friends and family over any form of internet marketing and advertising your company may develop. Brands with a high number of positive reviews have a higher possibility of influencing a client's purchase decision. This article will provide 12 effective ways to encourage customers to write positive reviews that you can apply to your online business and win more sales!

Have you ever wondered how important are customer reviews to online businesses? As it turns out, they are very important, and they also support customers buying decisions! Perhaps you're already on board, collecting customer reviews regarding the quality of the product you provide and reacting to their useful feedback, but let's look at the bigger picture and explore some of the reasons why getting customer reviews is so important for your business.

In this dynamic market, where the customer acquisition cost continues to increase dramatically, every business loves to keep existing customers around. A reward points system seems a bit ordinary but still extremely useful in fostering customer loyalty and keeping them committed to your online store. This blog would bring you an ultimate guide to set up a comprehensive reward points system for Magento 2.

Cart abandonment, or adding items to an online cart but never checking out, must be one of the most frustrating experiences for you and every PrestaShop store owner. Especially after all of the effort you've put into getting your store up and running and attracting customers. This post will take you through the top reasons for online cart abandonment and suggest some practical solutions to help reduce your cart abandonment rate.

Many professionals of e-commerce have debated for several years either using one page or multistep checkout template can be a better step for online shopping or not. In this article, we have tried to determine the notable differences along with one-page checkouts, one-click checkouts, and multistep checkouts’ advances and disadvantages. By exploring all of the given options in this article, you can consider administering A/B test if you were uncertain and do not have an understanding of what...

An online marketplace is a website or mobile application that connects customers and sellers. Online marketplaces date back to the early days of the internet; eBay, Craigslist, and Angie’s List were all founded in 1995 as the internet was just gaining adoption.Online marketplaces have come a long way and show no signs of stopping.  In this article, we’ll dive into the various types of marketplaces, the benefits marketplaces have, and examples of the best online marketplaces gaining traction...

With the Covid-19 pandemic, many households would prefer to do online shopping and have home deliveries of their products rather than physically walking onto a store to purchase supplies. Considering that online shopping is done on the website, it then must be well functional, well designed, and appealing to the eye. Featured products must be displayed for the customers to see just by opening the homepage page. The website's homepage matters in appealing the client to scroll further and check...

PrestaShop is a great platform to start your online store, but then why people talk about its PrestaShop affiliate program so much. There must be something unique and wonderful about its affiliate program, which is why a recommendation always comes to have an affiliate on your PrestaShop store.

Hemos llegado al último artículo de nuestra serie comparativa donde revisamos las principales plataformas de comercio electrónico. Hasta ahora, hemos aprendido sobre las diferencias entre PrestaShop, Shopify, OpenCart y Magento. Cada una de ellas te ofrece una manera única de construir tu tienda de comercio electrónico. En este artículo, descubriremos al competidor más importante de PrestaShop, WooCommerce. ¡Entremos en materia!

En los dos artículos anteriores, te presentamos las ventajas y desventajas de las principales plataformas de comercio electrónico: PrestaShop, Shopify y OpenCart. Ahora revisaremos otra potente solución – Magento. A continuación, te mostramos la comparativa general entre PrestaShop y Magento para ayudarte a encontrar la mejor opción entre estas dos populares soluciones de comercio electrónico – PrestaShop y Magento

Bienvenidos de nuevo a mi serie de artículos comparativos entre las principales plataformas de comercio electrónico. Después de la batalla entre PrestaShop y Shopify, ahora quiero presentarles a un nuevo candidato al título de mejor plataforma de comercio electrónico - OpenCart. En este artículo, aprenderemos más sobre OpenCart y compararemos PrestaShop con OpenCart para que puedas decidir cuál es mejor para tu tienda.

Seleccionar una plataforma de comercio electrónico puede ser un desafío. El mercado actual te ofrece una amplia variedad de opciones, una mejor que la otra. Para que tu tienda sea altamente rentable, debes elegir el carrito de compra que cubra tus requerimientos iniciales pero que igualmente te ofrezca las funcionalidades esperadas para seguir evolucionando.

Amazon y eBay son los gigantes indiscutibles del negocio online, atraen a un enorme número de clientes mensualmente y producen miles de millones de ingresos anuales en cada especialidad e industria, en todas partes del mundo. ¿Estás preparado para utilizar todo este poder de oferta para impulsar tu tienda? Estás a solo un paso de conectarte e integrar Amazon, eBay, o ambos con PrestaShop. Este artículo te mostrará qué fácil es integrar tu tienda en línea PrestaShop con Amazon y eBay...

En esta era del consumismo, para cada producto existen varias opciones. No tienes el monopolio de tu producto, por lo que es importante entender que el cliente es el rey. Para que una empresa se mantenga y siga siendo viable, el cliente siempre debe ser lo más importante. El objetivo final de cualquier negocio es mantener al cliente contento y que vuelva a por más. Unos cuantos estudios han demostrado que los clientes asiduos compran mucho más en sus visitas que los nuevos clientes y que es...

El objetivo final de cualquier tienda online es proporcionar una experiencia de compra agradable y atrayente.  En este artículo, te mostraremos cómo puedes incrementar la tasa de conversión de tu sitio web de comercio electrónico PrestaShop.

En el 2018, el tráfico móvil, tal como se anticipó (en varias investigaciones y estadísticas de comercio electrónico móvil), resultó ser tan extendido como el tráfico desde ordenadores. Esta es la razón por la que hemos venido enfatizándoles a nuestros clientes la importancia de la adaptabilidad móvil desde hace ya algún tiempo. Ahora, con más de la mitad del tráfico de internet proveniente desde dispositivos móviles, es fundamental asegurar que tu sitio web esté preparado para la...

La estrategia de suscripción es aplicable al 90% de las empresas de comercio electrónico. Las suscripciones pueden aplicarse a artículos físicos, productos virtuales, envíos (a través de envíos Premium) o servicios. Ofrecer a los clientes suscripciones o cajas de productos te ayudará a incrementar tus ingresos mensuales y a generar lealtad. Veamos como tu tienda puede beneficiarse de ofrecer suscripciones, sin importar cuan grande o pequeña sea, así como algunos consejos a tener en cuenta en...