Understanding the Dashboard in the GEOLocation Module

The GEOLocation Dashboard is a powerful tool that provides valuable insights into your website's traffic. It helps store administrators monitor visitor activity from different countries, allowing them to make informed decisions based on real-time data.

With its visual charts and statistics, the Dashboard makes it easier to understand where your visitors are coming from and how their interactions change over time.

What information can you find on the Dashboard?

The Dashboard consists of several types of charts and maps that display visitor data. Here’s a breakdown of what each section provides:

1. Visitor map

What it shows:

• A world map highlighting visitor locations.
• The total number of visitors from each country.
• The percentage of visitors per country compared to total site traffic.

How it helps:

• Understand which countries generate the most traffic.
• Identify potential markets for localized promotions and targeted ads.

2. Visitor ratio chart

What it shows:

• A breakdown of total website visitors by country.
• The proportion of visitors from different regions.

How it helps:

• Compare the share of traffic from different countries.
• Adjust your language, currency, or marketing strategy to match visitor demographics.

3. Visitor growth chart

What it shows:

• A time-based graph displaying visitor trends from each country.
• Changes in visitor numbers over a selected period (daily, weekly, monthly).

How it helps:

• Track the growth of visitors from specific countries.
• Analyze seasonal trends or the impact of marketing campaigns on traffic.

4. Visitor comparison chart

What it shows: A side-by-side comparison of visitor numbers from different countries.

How it helps:

• Compare which countries bring more traffic over time.
• Evaluate the effectiveness of location-based promotions.

How to use the Dashboard effectively?

• Use the time filter (usually located at the top right of the charts) to analyze data over a specific period.
• Compare different visitor trends to make data-driven decisions for your store.
• Identify underperforming regions and optimize your localization settings accordingly.

By leveraging the insights provided in the Dashboard, you can enhance your store’s customer experience and optimize your language, currency, and tax settings to better serve your visitors.