How to Track Email Sending Activities in the Abandoned Cart Reminder Module

Key Features for Tracking Email Activities

1. Index Cart

The Index Cart feature ensures that only the carts meeting specific campaign conditions are targeted. It acts as a pre-filter, automatically adding qualified carts to a list for future reminders. This process ensures that no irrelevant carts are included in your campaigns, helping you focus only on potential sales opportunities.

• How it works: When a customer creates a cart that matches the conditions of an active campaign (e.g., total cart value, product type), the cart is added to the indexed cart list. If the cart no longer meets the criteria (e.g., products are removed), it is automatically removed from the list.
• Where to find it:
  • Open the module configuration page.
  • Navigate to "Mail configuration" and select "Index cart".

2. Mail Queue

The Mail Queue is a temporary holding area for emails waiting to be sent during the next scheduled cronjob. This feature helps manage the timing and delivery of reminder emails efficiently.

• How it works: Carts in the indexed cart list that meet the conditions for a specific reminder are moved to the mail queue. Emails in the queue will be sent when the cronjob runs. Failed emails can be retried based on your configured retry settings.
• Where to find it:
  • Navigate to "Mail configuration" and select "Mail queue".
• Accessing the Mail Queue:
  • Navigate to "Mail configuration" and select "Mail queue" to view the complete list of emails awaiting delivery.
• Additional Configuration Options:
  • Automate the email-sending process by setting up a cronjob. Refer to our detailed blog post on how to configure cronjobs for more guidance.
  • Customize settings such as:
    • Number of emails sent per cronjob run: Controls how many emails are sent during each execution of the cronjob file.
    • Mail queue max-trying times: Specifies the number of retries for failed emails before they are marked as undeliverable.
  • To configure these options, go to the "Automation" section in the module settings and fill in the respective fields.

By using the Mail Queue feature, you can ensure your reminder emails are delivered systematically, minimizing errors and optimizing the efficiency of your email marketing campaigns.

3. Mail Tracking

The Mail Tracking section provides detailed information about the status of reminder emails after they have been sent. This area provides key details such as the Tracking ID, Reminder Type, Customer Name, Shopping Cart ID, Recovered Cart (Yes/No), Discount Code, Execute Status, Cart Creation Date, and Cart Update Date.

• How to access Mail Tracking:

  Navigate to "Campaign tracking" and select "Mail tracking" to view a comprehensive list of all tracked emails.

With this feature, you can assess the performance of your campaigns in real-time and make informed adjustments to improve engagement and conversion rates.

4. Mail log

The Mail Log serves as a historical record of all reminder emails sent through the module. It includes detailed data like Cart ID, Order ID, Title, Content, Customer, Time sent, Status.

• How to access Mail Log:

  Navigate to "Mail configuration" and select "Mail log" to open the log and review sent reminders.

By using the Mail Log, you can maintain a transparent record of your email activity and identify areas for improvement in your email strategy.

5. Unsubscribed List

The Unsubscribed List helps you manage customers who have opted out of receiving reminder emails. This ensures compliance with email marketing regulations and avoids sending unwanted messages.

• How it works:

  • Customers can unsubscribe themselves using the unsubscribe link provided in the reminder emails.
  • Admins can manually add customers to the unsubscribed list if requested.

• How to access the Unsubscribed List:

  Navigate to "Mail configuration" and select "Unsubscribed list" to view or update the list.

By maintaining an updated unsubscribed list, you respect customer preferences, enhance their experience, and uphold the integrity of your email campaigns.

Conclusion

Tracking email activities is crucial for improving the success of your abandoned cart campaigns. By leveraging features like indexed cart, mail queue, mail tracking, mail log, and unsubscribed list, you can monitor performance, make data-driven decisions, and optimize your strategies for better results.

With the Abandoned Cart Reminder module, managing your email campaigns becomes seamless and efficient, ensuring a higher chance of converting lost carts into successful sales.