Benefit of using Social Login for Ecommerce

Technology is increasingly developing in modern life, especially when low-cost mobile devices are more popular, reaching more users. People's demand for using social networks is also increasing, the vast majority of people, regardless of age, use at least one social network.

Over 3.6 billion individuals used social media in 2020, and that number is expected to rise to nearly 4.41 billion by 2025. That's good news and has a positive impact on e-commerce businesses, makes it easier to reach customers as well as deploy advertising campaigns, or even collect customer feedback to improve products, etc.

Keeping pace with the increasingly explosive trend of social networks, e-commerce websites are also very agile in adapting. It is extremely wise for an e-commerce website to have a social login feature that brings many benefits to both customers and sellers. In this article, let's learn more about the benefits of social logins in this article with me!

What is social login?

Surely you are no stranger to websites that have different login methods through social networking systems such as Facebook, Google, Twitter, LinkedIn, etc. Users can use the login information which is available on these social networks to register, log in to third-party websites without having to create an account. It is intended to make registration easier and reduce the need for manual registration so that individuals may sign up quickly.

The benefit of Social logins

Social networking sites have become very popular in the past few years, and users often have the habit of logging into their favorite social network at any time. Therefore, logging into a website through social networks has also become a form and feature that is integrated and used by many e-commerce websites today such as Amazon, eBay, etc.

1. Benefits of social logins for users:

• More choice of login options

If the website does not integrate the social logins feature, then customers only have to create an account manually and login to make purchases on the website. What about social logins? They can choose and log in through the social networks they are familiar with. Having many options is better than having no choice, right?

• Convenience to create an account on a website, shorten account creation steps.

The main social login advantage is that it makes enrollment simple, quick, and effortless. It allows buyers on your website to register and log in to purchase with social accounts such as Gmail, Facebook, etc. So, you can easily know the buyer's name and email as soon as they log in.

On the other hand, users find it inconvenient to have to register a new account each time they visit a different eCommerce site. In such instances, social login comes in handy. It provides convenience and allows users to complete the registration procedure in a few clicks.

• Easily remember passwords and simplify authorization.

One of the biggest advantages of social login is that it eliminates the hassle of remembering passwords. It's inconvenient for customers when they have to create a new account and password for another website every time they log in.  But you know, remembering all the accounts' passwords on those websites is much more tiring.

According to a study, 86 percent of users are concerned about creating a new account just because they don't want to remember any more passwords.

By assisting customers in signing up by using their favorite social accounts across various platforms, social login lowers password remembering fatigue. It's also easier to reset and recover passwords at any time. Now, no more a long list of passwords across sites, 1 social network is enough!

• Effortless and joyful shopping experience.

People forget their passwords or have difficulty remembering them when attempting to login in the future and then they may be annoyed to leave the website as a result of this.

Although some websites allow you to recover or change your password, most individuals avoid doing so because it makes it more difficult to remember multiple passwords.

With social login, users don't need to worry or get stuck with these problems anymore. They can also take the initiative in creating accounts and managing information. From there, have a more effortless and joyful shopping experience.

2. Benefits of social logins for e-commerce business

• Increase potential users.

Sometimes many customers abandon a purchase just because they have difficulty creating an account or simply because they are lazy and find the steps to create an account too complicated. Therefore, easy account creation through social login helps businesses to increase the number of customers creating accounts, thereby expanding the potential customer base.

• Accuracy data gathering

Many customers when creating accounts on websites often provide inaccurate personal information. They usually only create an account to order because they think they might not come back again. That makes it difficult for the business to identify information and evaluate customers. From there, it is also harder to contact customers or send emails to notify them and introduce products next time.

However, when logging in via social login, it is different, these are all accurate personal information of customers. Then the business will solve the above problem as well as have a source of quality customer data.

• Personalize user experience

Everyone who registers on your site has a personalized experience thanks to Social Login. Even before they begin shopping, the customer is offered product recommendations once they have registered. Some personal information allowed to share by customers from the platform will help businesses have an offer that best fits customers' needs.

For example, personal programs such as offers on birthdays or holidays, etc. will enhance customer loyalty and show seller's interest in customers.

This makes each user feel they are cared for and gives them a unique experience on your site. It also helps the seller better understand shopper behavior by offering useful product suggestions based on social data mining. As a result, sales are up, and conversion rates are up too.

• Targeted advertising.

More consumer data is available with social login, which you may use to target a specific audience in your marketing campaigns. This information could include things like their name, email address, gender, age, and location. Furthermore, the users constantly update their social accounts, which provides you with additional and reliable information about a user.

Businesses can offer personalized programs and improve the effectiveness of their email marketing initiatives based on this social data.

PrestaShop social login tool - Social login PRO

With the benefits of social logins above, you are probably also considering applying the social login feature to your PrestaShop store. In this article, we will introduce you to a comprehensive social login module - SOCIAL LOGIN that supports the most popular social networks while ensuring information security for customers. Let's see the outstanding features of this module!

1. Increase client acquisition.

It's easier to make visitors become clients with SOCIAL LOGIN by allowing them to register using their existing social network accounts. At the same time, you can also market campaigns and engage customers across platforms with SOCIAL LOGIN for the best results.

2. All major social media platforms are supported.

Our SOCIAL LOGIN module provides 32 of the most popular social networks such as Facebook, Twitter, Instagram, Google, Weibo, PayPal, Tumblr, etc., and enables customers to log in or register an account on your website to purchase using any social network they want.

3. Quickly sign in or register using login widget

The module allows you to choose the login method: customers can log in using the default login page of PS or log in via the social login buttons placed in the sticky widget, very fast and convenient!

4. Easy customization, eye-catching design

SOCIAL LOGIN is eye-catching, professional, and user-friendly design, all of the login buttons can be changed to look precisely the way you want. You may also choose from four different login button themes to give your front-office client login/registration form a more attractive appearance. Our PrestaShop social login module is also responsive. Its interfaces are tuned to display well on different devices.

5. The traditional login button can be found at any location.

These buttons can be shown on the login form, registration page, header or footer, and other places to give your clients a simple and familiar option.

6. Report on statistics.

SOCIAL LOGIN allows you to view specific statistics about your customer's activity on your website through 4 graphs: traffic change diagram, traffic ratio pie chart, chart filter, and social users list.

7. Use a discount code to entice your customers.

You can encourage visitors to log in or sign up for an account on your website through the social media they use most by giving them small gifts like discount codes or vouchers that they can use when making a purchase. You can also set up the discount amount sent to customers to show up beautifully and send an email to notify customers that they have successfully registered an account.

Spam and bot registrations will be removed

Remove long and confusing forms, increase the quality of your data, and stop spam and bot registrations. Registration rates can be boosted up to 50% with SOCIAL LOGIN and give you permission-based access to users' data, and you can start providing them with a more personalized experience right away.

Social login is really a smart and great function, isn't it? It not only brings convenience to users but also brings a lot of benefits to businesses. If your website has not been integrated with this feature, you should learn and try to apply it to your website right away! You can also refer to our SOCIAL LOGIN module to make the most of this feature!

If you need any further assistance or have any questions regarding the Social Login module.

Contact Us!