What can the Analytics Dashboard tell you?
The Loyalty, Referral & Affiliate Program module provides a comprehensive dashboard that allows administrators to monitor and analyze the performance of their marketing programs. This guide will explain the various statistics and information available on the dashboard, helping you to effectively track and manage your marketing efforts.
The key statistics
- Turnover: The total turnover generated by your marketing programs. This metric helps you understand the financial impact of your loyalty, referral, and affiliate programs on your overall sales.
- Rewards: The total approved reward value given to customers. Monitoring this value helps you track the cost of rewards and ensure that your reward program remains sustainable.
- Orders: The number of orders generated by your marketing programs. This statistic shows the direct contribution of your marketing programs to order volume, helping you assess their effectiveness.
- Referral customers: The number of customers generated by your referral programs. This helps you gauge the success of your referral efforts and the growth of your customer base through referrals.
The statistic charts
| Chart name | Chart type | Usage |
|---|---|---|
| Turnover & Reward Growth | Line chart | This chart displays the growth of turnovers from marketing programs (only including successfully paid orders) and approved rewards for customers. It helps you visualize trends over time, making it easier to identify growth patterns and seasonal impacts on your marketing programs. |
| Reward Ratio | Pie chart | This chart shows the ratio of rewards from different marketing programs (approved rewards only). It allows you to see the distribution of rewards across different programs, helping you to identify which programs are most effective. |
The statistical list
| List name | Description | Usage |
|---|---|---|
| Recently Rewards | This list shows the rewards that have been recently generated from your marketing programs. | Use this list to monitor recent reward activities and ensure that rewards are being processed correctly. |
| Recent Orders | A list of recent orders generated by your marketing programs. | This list helps you keep track of new orders and ensure they are correctly attributed to your marketing efforts. |
| Best Selling Products | A list of the best-selling products generated by one of the three marketing programs. | Identifying top-selling products can help you focus your marketing efforts on high-demand items. |
| Top Sponsors | A list of sponsors who have successfully invited the most friends. | This helps you recognize and possibly reward your top-performing sponsors. |
| Top Affiliates | A list of affiliates (sellers) who earn the most commission by selling affiliate products. | Identifying top affiliates allows you to support and encourage your most effective partners. |
| Top Loyalty Customers | A list of customers who earn the most loyalty rewards by shopping on your website. | Recognizing top loyalty customers can help you develop targeted campaigns to retain these valuable customers. |
| Top Reward Accounts | A list of customers who earn the most rewards from all three marketing programs. | This provides an overall view of your most engaged and rewarded customers, helping you to foster long-term relationships. |
Additional information
Cronjob last run time: The dashboard also displays the last time the cronjob was run. Regularly monitoring this ensures that all scheduled tasks and automated processes are running smoothly, maintaining the integrity and accuracy of your statistics.
By leveraging these statistics and monitoring them regularly, you can gain valuable insights into the performance of your marketing programs and make data-driven decisions to optimize your strategies. If you have any questions or need further assistance, don't hesitate to contact our support team.