How to Promote Discount Rules Effectively with Promotion Pro

Promotion Pro module supports four powerful methods to promote your discount offers to customers. Here's how you can use them effectively on the example online store, Camellia Studio.

To add new promotion way, click on “Add new way to promote discount rule” button and select the promotion method on the “Add promotion way” popup.

1. Notification message

Notification messages are a great way to inform customers about ongoing discounts directly on specific pages of your website.

Example: Display a notification message on the shopping cart page to remind customers about a discount they can avail of.

How-to:

Step 1: Use available tags to insert specific values into the notification message.

Step 2: Enter the notification message in multiple languages. Example: "Get 10% off your total purchase! Use code SPRINGSALE at checkout."

Step 3: Select the position(s) to display your notification message.

Step 4: Click on the “Save” button to finish.

2. Banner

Banners are visually appealing and can capture the attention of visitors immediately. Use banners to highlight special promotions and discounts.

Example: Place a banner on the home page showcasing a seasonal sale.

How-to:

Step 1: Upload a banner image in jpg, png, or gif format.

Step 2: Provide banner text and link in multiple languages.

Step 3: Select the position(s) to display your banner.

Step 4: Click on the “Save” button to finish.

3. Popup

Popups are effective for grabbing attention quickly. Use popups to provide detailed information about discounts and encourage immediate action.

Example: Display a popup when a customer lands on a product page, informing them of a limited-time discount.

How-to:

Step 1: Use available tags to insert specific values into the popup content.

Step 2: Enter the popup title and content in multiple languages.

Step 3: Customize the popup elements’ colors.

Step 4: Click on the “Save” button to finish.

4. Highlight bar

Highlight bars are subtle yet effective for consistently reminding customers of ongoing promotions as they browse your site.

Example: Place a highlight bar at the top of every page announcing a site-wide discount.

How-to:

Step 1: Use available tags to insert specific values into the highlight bar content.

Step 2: Enter highlight bar content in multiple languages.

Step 3: Customize the highlight bar’s color.

Step 4: Click on the “Save” button to finish.

Combining promotion methods

You can use multiple promotion methods for each discount rule to maximize visibility and engagement. For instance, use a banner on the home page, a notification message on the product pages, and a popup on the checkout page to ensure your customers are well-informed about your discount offers.

By using these four methods effectively, you can increase customer awareness and engagement with your discount offers, leading to higher conversion rates and more sales.