The importance of product images for e-commerce websites

If about 10 years ago, few people knew the term "e-commerce", today most people are too familiar with that phrase. Along with the development of modern life, science, and technology, online shopping has become more and more popular. Especially in the past 2 years, when the Covid-19 epidemic appeared globally and the situation was extremely complicated.

People are no longer allowed to go out and interact as usual. Instead, people are restricted by activities in large gatherings, even social distancing in some countries. However, people's shopping and consumption needs may decrease but are still there. Therefore, to change and adapt to this situation, e-commerce is increasingly developing. But to be able to make it popular and close to everyone is not an easy thing. To do that, today's e-commerce websites all need to be accessible, convenient, and user-friendly. Moreover, how to attract a large number of online customers is always a big question for sellers.

If shopping at a store, shoppers can see, touch, and even try on the product in person, but with online shopping, they can only learn about the product through the photos provided by the seller. And the major duty for the sellers is to present the best photographs of the products to the buyers in order to grab their attention and persuade them to purchase that product.

One of the factors that attract users of websites is through eye-catching images: from product photos, banners to feedback photos from other users. This article will explain the importance of photos in general for e-commerce websites and suggest some trending photo galleries for e-commerce and solutions to help you display photos on your website more attractively and effectively.

Why good photos are important for e-commerce businesses?

When customers can’t touch and feel the products; images and visual content are key fundamental factors to the success of your e-commerce business.

As I just said above. Online shopping, although very convenient, also has its limitations. Shoppers instead of being able to see the products in person, can only look at them through the photos and then make a decision. Sellers should make sure their products pop out in the photos they upload by getting rid of unnecessary backgrounds. To accomplish this, they can use a free background remover online.

For example, if you are going to buy fruit online from a supermarket, of course, you will choose to buy at a supermarket that has a picture of the fruit that looks fresher. You are going to buy a dress, you will want it to be worn on the model, taken at different angles to try to imagine what it would look like if you wore it; you might even want to get close-up shots so you can see the fabric, etc.

Photography for e-commerce is very important. The most popular e-commerce trend is product photography, and the goal is to make such photos good enough through editing to stand out among the crowd. Fashion trends come and go, but image quality must never be affected. If a buyer must buy something online based just on a photograph, the vendor must please the customer by presenting the greatest photos possible to persuade them to purchase the product.

Product photos can be used and shared in multiple social channels that build your site traffic and communication.

Nowadays, people often have the habit of using social networks more and more. Daily surfing Facebook, Twitter, and Instagram has almost become an indispensable part of everyone's life. People love to stay up to date with news, share statuses, and even shop through social networks.

It is a fact that most online shoppers rarely go directly to the store's website, even many people do not know about the store until they see the advertisement or the sharing of their friends about the store on social networks. And then they often know and click on your website through the links on the social networks they use.

Therefore, photos of your products also need to be usable and shareable on social networks and still ensure the quality of the images to be able to reach as many customers as possible. From there, increase traffic to your website and increase sales. Instagram Shopping Slideshow - a PrestaShop module that can help you to integrate Instagram into PrestaShop online store you should refer to.

The images on the website also affect SEO rankings

Image SEO is the act of optimizing photos on your website so that search engines can identify and “read” them more easily, hence enhancing your content's ranks and visibility in Google and other search engines. The optimization of keywords and alt texts in your picture file names, as well as elements like load speed, image size, and image kind, are all part of image SEO.

Image SEO is sometimes disregarded when it comes to on-page SEO, but that doesn't mean it isn't important. Poor image SEO can harm your page's capacity to rise in the index, gain valuable backlinks, and deliver lucrative organic traffic if you ignore optimization.

There are many factors that affect the SEO ranking of your website, and images are one of them. When you have the ability to increase the SEO ranking for your website, you should not pass up any opportunity to get closer to your customers!

Tips for trending photo gallery for e-commerce website design

Pay attention to homepage images design

When a customer visits your website, the image on the homepage will definitely be the first thing that impresses them. Make that first impression always a good one, so new customers are interested and want to stay on your site longer to explore your store's products.

Try to recall your own experiences when shopping online, have you ever stayed on a website for a long time just because the images there were so beautiful and really attracted you? You bought a lot of products even if you didn't originally intend to buy them when you visited that website. Or have you ever wanted to buy something but left the site after just a few seconds because there was nothing interesting? Surely you have, right?

So now we can see the importance of photography for e-commerce websites, especially the images displayed on the Homepage - the first page that customers see when visiting your website. PrestaHero provides a PrestaShop module - Home Product Pro to help you display the best images for your store that you can refer to.

Never forget to make a great first impression with your customers with good quality and eye-catching images because it can decide whether a visitor turns into a potential customer.

Use multiple images for product

Another trending photo gallery for e-commerce is to always use MORE THAN ONE photo for a product. When customers can't see the product in person, the image will be the deciding factor. Few people decide to buy a dress when they only see the front photo without knowing what the back, the side of the dress looks like, etc. So, each product should have several high-quality photos, focusing on product details to provide more information to users. You can try the Better Product Image Slideshow module to display the images of the products in your PrestaShop store in a beautiful and unique way.

In addition to taking great photos, providing customers with as many product photos from as many angles as possible. From there, customers can also look at the product more closely, trust the store's product more and be more willing to buy it.

High-quality image

No matter how good your products are, or how beautiful the photos you take of them are, when you upload them to the website with poor image quality, it will not work. No one wants to see blurry pictures or have to wait too long for a photo to load. So, make sure that the photos you take of the product must be clear, properly lit, and optimized before posting them on the website.

You can optimize your photos very conveniently using TinyPNG. Simply select and upload the images you need, this website will help you optimize them and you can download the optimized images and post them on your website.

Play the role of a customer and try to experience your website yourself to better understand how your customers feel and make your website better and better. Remember that a good website visual look will impress visitors with your careful invention focus on customer experience.

Once again, I want to reaffirm the importance of images for an e-commerce website. When the majority of people tend to shop online, change is inevitable. The way to meet that need is that we need to adapt to the market and always stand out. If the product plays a decisive role when shopping offline, the images of the product will play a prerequisite role in online shopping.

We hope you found this article helpful and try to apply those tips for the trending photo gallery for e-commerce website design we outlined in this article to your website! Have a nice day!