How to manage PrestaShop attributes efficiently?

Nowadays, e-commerce can be considered as a fertile land exploited by many people. Facing the trend of the market and the benefits that e-commerce brings, more and more businesses are turning and promoting their online business.

But standing among thousands of businesses with similar product segments, what can make your product stand out?

Before customers experience actual items, they look for photos, read descriptions, and access other information available on websites. And product attributes are one of that important information.

That's the reason why "PrestaShop attributes management" is also becoming a matter of concern for many businesses on the PrestaShop platform.

In this article let's learn about the importance of product attributes management in PrestaShop and how to manage them effectively!

How important are the attributes for E-commerce products?

1. Attributes are the basis of product variations that help product information clearly in characteristics and functions

Attributes such as color, weight, size, and material... are the basics of a product to provide detailed information to customers and to create variations. The more variations you make, the more detailed and clear information on products you will be able to provide!

For example, "a white t-shirt, size M, cotton" would be more informative than "white t-shirt, size M", right?

Or another example is "blue shoes, size 37, weight 0.5kg, Adidas" with "blue shoes, size 37, Adidas". If you were a customer, which description would you prefer?

Of course, the more detailed the better, right?  Customers will have a clearer image of the product without having to ask or contact the store - the thing that they don't always want to do.

2. Attributes help consumers on seeking, evaluate, and compare products when purchasing.

With search filters on PrestaShop stores, you will surely find searching much simpler and faster as customers can select product attributes to limit the scope of their search.

For example, if a customer just searches for "shoes" in the filter, 500 pairs of shoes in your store will appear simultaneously. But if a customer searches for "Shoes / blue / size M / Nike" then only about 20 matching products will probably be displayed.

The search scope is greatly narrowed, helping customers save a lot of time and quickly find what they want. The more detailed the attributes, the easier it is for customers to find the product.

PrestaShop attributes management is not easy. Of course, it will require a lot of effort on your part. But products with full attributes and variations will help clients not only easy to seek but also to evaluate and compare to other items or even other stores.

3. Attributes are keys to marketing and boosting the brand's signature items.

Even though a company has many items, they also have certain signature products. Each product has its unique attributes.

 
For example, iPhone 13 can be considered the outstanding product of Apple at the moment with 6 colors. And for example, if the company considers midnight color as a dominant color (a prominent attribute), the company may have marketing plans focused on that color (attribute) to promote sales.

This is one of the most popular marketing strategies of many famous brands!

How to manage PrestaShop attributes easily and efficiently?

1. Create extra attributes to make your products stand out from competitive brands.

For businesses in the same product segment, PrestaShop custom attributes are extremely important. It not only adds more information/options to the products, but it also creates a focal point to make them stand out.

By the way, I would like to introduce to you the "Product Options" module - a module that can help you create global extra attributes (custom attributes) for all products in your store with just one creation. You don't need to spend time and effort doing it manually anymore!

• Add global attributes for all or most of products at only one time. Save time, save effort! No need to create attributes for each product one by one as default.

• In addition to adding global attributes to multiple products at once, you completely can make it for each specific product.

• Easily edit custom attributes from the attribute list that you created or from the module configuration page.

• Make the product stand out by displaying its attribute in various positions.

• Drive more revenue from increasing cart value by setting prices for extra attributes.

2. Edit, update attributes in bulk helps you save time and effort

We just talked about adding new custom attributes to your PrestaShop store; how about modifying the ones you already have?

Well, this is most likely a time-consuming and tedious task. Imagine having to change some attributes for all of the products in your store, which has thousands of them.

Oh, I don't want to think about it any longer. Instead, we should look for a tool that will assist us in solving the problem more quickly!

Moreover, bulk editing and automation also help us avoid errors. Let's refer to “Product Manager” - a module that can bring us these advantages and even more!

• Editing/customizing products/attributes quickly and easily: you are enabled to change any sort of product information such as product name, image, attribute, price, tax...

• Saving time with bulk editing: you don't need to edit each product one by one as usual. You can completely edit multiple products at once. Fast, convenient, and high accuracy!

• Product listing page can be customized: you can add extra important data fields to display on the product listing page by dragging and dropping the field names, you may choose which fields to display and order them.

Rich options drive more sales. It's correct! The more options you give your customers to choose from, the more sales opportunities you have.

As a business person, you should make the most of every opportunity to make more sales. With the help of faster solutions and smarter management such as "Extra Options" and "Product Manager", we hope that "PrestaShop attribute management" will be just a small thing to you!