Here come new ideas for Mobile Commerce

In 2018 mobile traffic, as anticipated given various investigations and mobile e-commerce statistics turned out to be similarly as pervasive as desktop traffic. That is the reason we've been underscoring the significance of mobile responsiveness to our customers for quite a long time. Now, with more than half of all Internet traffic coming from a mobile device, it is critical to ensure your site is prepared for mobile viewing. As we stay here in 2020, let's look at the trends that continue to change.

Mobile commerce is more than just a simple evolution of e-commerce

Let us get straight to the point: If you plan on running an effective e-commerce site, or any site, you completely should oblige mobile clients. Not doing so is simply ignoring a majority of your potential clients. This has suggestions on how you think about the design of your e-commerce site, how you should consider e-commerce SEO, and the significance of optimizing your site for the mobile search result.

The truth of the matter is, that it's now statistically much more likely that e-commerce clients will interact with your site from a cell phone or tablet than a desktop. Armed with this learning, you should make a shopping experience that appeals to your clients. Mobile customers are finicky, and rightfully so. With the intensely competitive nature of the e-commerce business, your clients won't hesitate to purchase from your rivals if even the slightest headache arises.

Statistics demonstrate that 40% of clients will go to the competitor after an awful mobile experience, yet a disturbing 84% have encountered trouble finishing a mobile transaction. That is an unbelievably high number, and it indicates exactly how great the opportunity is for organizations to benefit from consumer conversion just by making mobile responsive and easy-to-use sites.

Top Mobile Commerce Trends in 2020

As a final reminder that businesses can no longer afford to ignore mobile commerce, the data team at BigCommerce analyzed figures and trends across the BigCommerce platform in 2018, to highlight just how important mobile commerce is right now. Here are the biggest mobile commerce trends in 2020, based on consumer shopping data.

Increased trust.

More consumers feel comfortable shopping on mobile than ever before. Security issues have diminished as the age of mobile commerce has increased. Additionally, customers are more and more of the “digital native” age, meaning they've grown up with computers and the Internet their entire lives. These generations are more likely to use mobile commerce than older generations.

Faster checkouts.

One-page checkouts and digital wallets (Amazon Pay, Apple Pay, and PayPal One Touch) have improved mobile conversion by up to 10% at launch. And it’s no surprise – as more consumers are comfortable shopping on mobile, more convenient mobile checkout experiences have surged in popularity. Are you still requiring folks to type in all their credit card numbers? You’re losing out on sales.

Easier to use sites.

More and more sites are now optimized for mobile use. As a result, e-commerce platforms and businesses alike have moved into near 100% responsive site builds, meaning most sites today are easy to use on mobile.

What’s more though is that many brands are moving to mobile-first, or mobile-unique experience. In these instances, a mobile site is created specifically for the mobile user – different than what the desktop version looks like. Brands that do this often see an increase in mobile conversion due to easier site navigation and specific experiences built for the unique browsing patterns and challenges of mobile shopping.