In this period of consumerism, there’s a choice for every product. You alone do not hold a monopoly on your product so you must comprehend that the customer is king. For a business to be sustained and stay viable, the customer must always come first. Keeping them happy and returning for more is the ultimate goal for any business. A few investigations have demonstrated that repeat customers purchase significantly more on their visit than first-time customers. And, repeat customers are also more likely to recommend you to someone near them. In our present condition of expanding rivalry, building associations with clients has now been brought into the spotlight and businesses are focusing a lot more of their attention on the issue.
Customers are genuine individuals with genuine feelings. Each one is a distinct individual who matters; not one more than the other, but rather all of equivalent significance. You should build up a bond from the start. Clients are significant to the survival of your business and they deserve the best possible behavior. In order for them to warm to you, you must show sincerity and be respectful to them and their needs. Carrying yourself in a mannerly and professional fashion will help you win their respect. This is the first step to thawing the ice.
A customer’s query immediately answered builds goodwill and increases the chances of his returning for a purchase. Have a process in place to collect customer feedback and a way to log not only complaints but also how you and your company respond to issues as they are reported so this can be replicated if the issue ever arises again. This is not only the case for negative feedback. Businesses should also pay close attention to positive feedback. Not only do positive comments help tell a company what they are doing right but they also encourage others to take notice of them.
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Customers feel rewarded when an exclusive offer is made to them, or to a select group of frequent customers. Not only does a loyalty program provide a practical, hard reason for continuing to buy (the accumulation of points towards a reward, or higher level of service) but it also provides information about the customers that allow their needs to be met more efficiently and effectively. Rewarding existing customers for their continued faithfulness will not only increase retention but also increase the number of new customers your business brings in. This will occur through positive feedback from existing customers and also eye-catching loyalty deals, which will draw them in.
Social networks are a great way to stay in touch with customers and build relationships. Through social media we get a front-row seat to the latest developments in our customers’ lives and in doing so can begin to measure their needs. Facebook and Twitter are the most popular tools for businesses to interact through social media, so “Likes” and “Follows” are the first steps in building a customer relationship. Comments on your business, or mentions in the industry you are in, can be used as valuable feedback and will determine how best to move forward. Frequently update your social media sites to try and garner some feedback and interaction from customers.