12 strategies for getting customers to leave positive reviews

A customer's decision to buy from your store is influenced by a variety of things.

For example, when I'm wondering if should I buy something I will definitely ask my friends who have bought that product first. In addition, reading both negative and positive reviews from customers who have purchased is also a great idea.

It’s easy if you buy something directly in the store, you can see, touch, or even try it before you decide. But it is not easy like that when you shop online, so what will make you believe and spend money on it?

It is a fact that customers trust referrals from friends and family over any form of internet marketing and advertising your company may develop.

According to our research, 60% of consumers believe customer reviews are either trustworthy or highly trustworthy, implying that brands with a high number of positive reviews have a higher possibility of influencing a client's purchase decision.

Why are customers reviews important?

Customer reviews are important for a variety of reasons. It brings a lot of benefits to your store's business, especially an online store.

For example: “This is the most delicious food I’ve ever tried in Vietnam. Nice views, service was good as well”, “Staffs here was so nice and polite. Will come back with my family”, “Best dress ever”,… How do you feel if you’re wondering what or where should you choose to spend your money? I am 100% sure that you will be attracted to those things that have great reviews like that from the people who used to experience them.

Most significantly, reviews are critical for your business because they have a big impact on your potential consumers' purchasing decisions. When analyzing choices and making purchasing decisions, consumers and prospects have become more reliant on the opinions and experiences of other customers in reviews as they have become more reliant on self-guided research.

Finally, positive reviews contribute to the development of trust and confidence in your company and its products/services.

12 methods for convincing customers to leave positive reviews

1. Follow up with the purchasers

Consider sending customers an email or message once they've made a transaction. When the purchase is still fresh in their mind, they're more likely to obtain a review. Don't leave your customers alone when they completed their purchases.

You should follow them and even their feelings to make sure that you can support them and get positive reviews, even when your customers have a bad experience with the things they buy, your timely support will calm them and relieve their feelings. By the way, at least they will not leave a negative review impact on your store.

2. Ask the customer in person

If you have close ties with the consumers you work with, don't be afraid to add a personal touch by asking them to give you a personal assessment of their experience.

If your customers tell you they're satisfied, tell them you’re so happy to hear that and respect their feedback and loyalty, and that you'd love it if they could help you spread the news to new customers. Do you recall the information at the beginning of this article? All you have to do is ask for a review from most customers.

3. Capitalize on moments of consumer delight

You've just reached a stage of customer happiness if you've just accomplished a huge breakthrough for a client or received praise or positive comments from them. They are more likely to not just offer you a review as a kind of reciprocity for good work at certain times, but they are also more likely to give you a nice review.

4. Begin with an open-ended question

Don't start by approaching a consumer and asking for a review. Instead, start a conversation with an open-ended inquiry to get things started.

Before really asking for the review, you might start a conversation to determine their degree of pleasure instead of asking some direct questions like: "Are you pleased with our product?" or "Do you want to renew/purchase again?”

Let's approach customers in the most natural way always help you to get their sympathy and help your company to source helpful customer reviews and avoid making the embarrassing error of requesting a consumer for a review before knowing that they had a negative experience.

Use the open-ended inquiry to get honest feedback from customers — and to make sure they're happy before giving them a reason to leave a review. There's nothing you can do about unfavorable reviews appearing on various websites, but if a consumer has a problem that needs to be resolved, address it first before asking them to evaluate your business.

5. "Always make sure the customer is satisfied" is the main goal when asking a question

Why do you only care about getting reviews? You should put effort into getting positive reviews. You can do this by encouraging reviews after a customer has expressed satisfaction.

So, how do you figure out who's had a good time sending review requests to the proper people?

That’s why we should begin with open-ended questions to find out who has any problem that needs to answer, we should try to explain or solve it, if customers are satisfied, it will be easy and you will have a good opportunity to suggest they leave some positive reviews.

6. Let customers know how important their reviews are

It could be as simple as a message or a thank you note, but even a small gesture like that will go a long way toward making your consumers feel they are cared for and appreciated if you follow them after they completed their purchase.

Ask them about their feelings, their experiences and give them some reasons we need their reviews and how important they and their reviews are to your store.

7. Give them an estimate of how long it will take

Time is one of the most significant points of friction that should be mentioned. If a customer believes they do not have time to write a review, they will not do so. However, if you address this concern throughout your pitch, you can persuade them to alter their minds while you're still in the lead. As an example, you might say or write "It'll just take 2 minutes, please share your shopping experience with our other dear customers."

8. Create different areas for people to send their reviews

Make sure potential buyers can learn about you no matter where they're conducting online research before purchasing before they even get to your website to learn about your business.

There are a few common third-party review sites that people use to learn more about a company or product like: Google, Facebook, Instagram,…

When buyers have a few review sites to choose from, they would like to leave a review on the site that they’re habitual.

9. Give customers some small gift when they leave a reviews

Motivate customers by giving them extra small gifts such as discount vouchers, virtual coins, and free ship vouchers,… which they can use on their next purchase if they give you a review, and don't forget to respond in a happy and polite way even when it is not positive.

Most customers will feel that they receive more than what they buy and increase the capacity of bringing customers to come back next time.

10. Respond to every review, even if it's unfavorable

Nobody is perfect, we make mistakes sometimes and they do happen. You should not ignore negative reviews, make sure to respond thoughtfully and without being defensive to reach a resolution. This will make customers understand that you are a responsible business and you can earn their trust.

In addition, further explaining bad feedback can help potential customers sympathize and still make a purchase despite there being some negative reviews.

If you work in customer service, it's the right thing to do, and it could benefit your company in the long run.

11. Start with a positive evaluation from your customers

If you want customers to leave you a review, you may start by leaving one for them first. This may not always be available but in many circumstances, buyers will respond positively to your remarks.

If your product or service enables people to leave reviews — Uber, Lyft, Airbnb, and TurnKey are just a few examples — so give them a favorable review if you want them to do the same for you.

Obviously, you don't have to do this if they were terrible customers, however, if you'd like to get more ratings, taking the initial step may encourage them to leave you one in exchange.

12. Share any positive consumer reviews you've already gotten

Keep the momentum going when you start obtaining positive reviews from your customers by promoting and sharing them so that additional consumers will have more trust in your store and are inspired to do the same.

In the customer service industry, it is extremely important to provide evidence of positive customer feedback. I realize that no matter how good your store's products are if you don't show them to customers, they won't believe you. The shortest way to get their trust is by showing them other customers' positive reviews.

Customer reviews looking to be a great way to get people's attention and increase sales. It’s also quite important because they are extremely beneficial to the great majority of customers and are also crucial for securing your SEO rankings. Furthermore, as customer reviews grow more important and more competitors encourage them, your involvement will only become more important. If you're running a business, why don't you try the methods listed above? Wish you success!