How to integrate Trustpilot into PrestaShop website

Trustpilot, like many other independent review websites, is a valuable tool for customers. To decide whether they should proceed with their purchase, customers might look for customer reviews of the items, services, or companies they are considering.

We'll examine Trustpilot in-depth in this blog post and determine whether or not its customer reviews are reliable. Along with that, I'll give you instructions on how to integrate this service into your PrestaShop website.

What is Trustpilot?

Trustpilot is a digital platform founded in 2007. Customers can give feedback on a company after making a purchase, using a service, or getting in touch with customer support. Customers write about their experiences with the company and give the company a star rating (from one to five).

Feedback is a method for customers to measure the reputation of a given company and for businesses to learn more about how customers perceive a certain company.

As of December 31, 2020, Trustpilot had more than 120 million reviews from more than 529,000 businesses, making it one of the biggest online review sites in the world.

How does Trustpilot work?

Any customer with a Trustpilot profile has the ability to leave a star rating for businesses they have made a purchase from or received assistance from. Trustpilot uses each of these ratings to create a TrustScore, which ranges from 1 to 5. A 5 means a "great" experience, while a 1 means a "poor" one.

The TrustScore isn't just an average of all existing reviews for the company, though. What influences the platform's algorithm is:

• Time period: Reviews that have been published more recently are given more weight.
• Frequency: A company's TrustScore will be more reliable the more regularly it collects customer feedback.
• Bayesian average: Businesses with less customer feedback are more likely to experience significant changes in their score. Trustpilot solves this by including seven reviews with a 3.5-star rating in order to maintain the total grade. These initial 3.5-star ratings start to have a decreasing impact on the TrustScore as the company gathers additional reviews.

Customers can provide comments regarding their interactions with the business in addition to giving it a star rating. These comments can relate to anything from the company's product quality to order fulfillment or customer service.

How can Trustpilot help your business?

Before making a purchase, customers frequently explore products on independent review websites. In fact, 91% of consumers claim that reading a favorable review will increase their likelihood of making a purchase. Therefore, increasing the number of brand reviews (especially positive ones) could raise your sales.

This is simple with Trustpilot. You can start asking clients for feedback once you set up a business account. You can even choose to automate this procedure so that when clients finish their purchases, an email invitation is sent to them. This is a quick and effective strategy to expand your business.

Responding to unfavorable Trustpilot reviews is also a good idea. When doing so, do not, however, accuse or blame the customer. Instead, adopt a sympathetic and contrite tone. If you take responsibility for a bad experience and make an effort to make it right, customers will acknowledge your honesty and will be more tolerant of negative reviews.

Last but not least, you might want to integrate Trustpilot reviews into your PrestaShop website. This serves as social proof to show that your company is legitimate. Visitors will probably feel more at ease about making a purchase from you after they see that others have done it successfully.

How to integrate Trustpilot into PrestaShop

Trustpilot provides a free PrestaShop integration module to make it easy to invite your customers to leave service and product reviews on Trustpilot. Follow the instruction to set up the app to automate your review collection and get loads of reviews.

Specify your email settings

1. Go to your Trustpilot Business portal, click on Integrations > Go to Apps page, choose PrestaShop and click Connect now.

2. You’ll be redirected to the PrestaShop integration guide. Click Continue.

3. Set up your email information:

a. Sender Name: The sender information that appears in your customer's inbox when they receive your review request.

b. Reply-to Email: The email address you want your customers to use if they respond to your email.

c. Trustpilot Website: The Trustpilot landing page your customers will be sent to when writing their reviews. Trustpilot has separate websites locales, e.g., de.trustpilot.com is the Trustpilot website for Germany.

d. Send Delay: An order from your PrestaShop automatically triggers an email to your customer - set the number of days you'd like us to wait before the email is actually sent. The maximum delay is 90 days.

e. Want to include product review invitations? If you are using our Product Reviews feature, you can select Yes to include a product review request.

4. Select an email template.

a. Choose the email template you want to send your customers. You can access and edit templates in Trustpilot Business’ Template Editor.

b. Get a preview by sending yourself a test email. Complete your setup by clicking on the Continue button.

5. Confirm your details by clicking Continue.

Download the Trustpilot plugin

When you’re done with your email settings, you’ll need to download the Trustpilot plugin on your computer. To do so, select Click here to download the file.

Next, click on Copy the key button and go to your PrestaShop site.

Upload the Trustpilot plugin in PrestaShop

Now that you’ve downloaded the Trustpilot plugin, you can log in to your PrestaShop back-office and install it.

Once you’ve installed the plugin, open the plugin configuration page and paste the installation key you copied from Trustpilot Business.

Click Save. And you’re done!