E-commerce

With the Covid-19 pandemic, many households would prefer to do online shopping and have home deliveries of their products rather than physically walking onto a store to purchase supplies. Considering that online shopping is done on the website, it then must be well functional, well designed, and appealing to the eye. Featured products must be displayed for the customers to see just by opening the homepage page. The website's homepage matters in appealing the client to scroll further and check...

PrestaShop is a great platform to start your online store, but then why people talk about its PrestaShop affiliate program so much. There must be something unique and wonderful about its affiliate program, which is why a recommendation always comes to have an affiliate on your PrestaShop store.

La nostra serie di recensioni sulle piattaforme di e-commerce è giunta all'ultima parte. Fino a questo momento abbiamo approfondito le differenze che intercorrono tra PrestaShop e Shopify, OpenCart, Magento. Ognuno di essi offre strumenti diversi per dare vita ad un fantastico negozio e-commerce. In questo articolo scopriremo il principale concorrente di PrestaShop: WooCommerce. Ma andiamo al sodo!

Nelle due parti precedenti abbiamo esaminato i vantaggi e gli svantaggi delle principali piattaforme di e-commerce: PrestaShop, Shopify e OpenCart. Adesso è tempo di approfondire un’altra potente soluzione di e-commerce: Magento.Di seguito viene riportato un confronto generale tra PrestaShop vs Magento, al fine di aiutarti a comprendere quale delle due popolari soluzioni di e-commerce faccia al caso tuo.

Bentornati alle migliori recensioni sulle piattaforme di e-commerce. Dopo una dura battaglia che ha visto il confronto PrestaShop vs Shopify, oggi conoscerete un nuovo candidato per il titolo di migliore piattaforma e-commerce: OpenCart. In questo articolo, scopriremo qualcosa di più su OpenCart e confronteremo PrestaShop vs OpenCart in modo da poter decidere quale dei 2 è il migliore per il tuo negozio.

Selezionare la piattaforma di e-commerce più adatta alle proprie esigenze può essere un compito impegnativo. Oggi la scelta offerta dal mercato è molto ampia, ma ricorda che ce n’è sempre una che è migliore dell’altra. Per rendere il tuo negozio altamente redditizio, dovresti scegliere il carrello che soddisfa le tue esigenze iniziali e che offre maggiori funzionalità per consetirti di sviluppare la tua attività.

Amazon ed eBay sono i re indiscussi del business online, poiché attirano un numero enorme di clienti al mese e consentono di generare miliardi di entrate annuali, per ogni attività e settore di tutto il mondo. Sei pronto ad integrare tutto ciò sul tuo negozio? Sei solo ad un passo dal collegare e integrare Amazon, eBay o entrambi in PrestaShop. In questo articolo ti spiegheremo come integrare il tuo negozio online PrestaShop con Amazon ed eBay attraverso 5 moduli. Questi possono aiutarti a...

In un mondo dominato dal consumismo, ogni prodotto presuppone una scelta. Solo che tu non detieni il monopolio per il prodotto che commercializzi, quindi devi comprendere che il cliente è sempre il re. Per sostenere un’azienda, è essenziale mettere il cliente sempre al primo posto. Renderlo felice e farlo tornare nel proprio negozio è l’obiettivo finale di ogni commerciante. Alcune indagini hanno dimostrato che i clienti abituali acquistano molti più prodotti durante la loro permanenza sul...

L'obiettivo finale di qualsiasi negozio online è quello di fornire un'esperienza di acquisto fluida e coinvolgente. In questo articolo, ti spiegheremo come aumentare il tasso di conversione del tuo sito di e-commerce PrestaShop.

Nel 2018 il traffico mobile, come anticipato da diverse indagini e statistiche sul commercio elettronico mobile, si è rilevato diffuso almeno quanto il traffico desktop. Questo è il motivo per cui, ormai da molto tempo, insistiamo sull’importanza della reattività mobile per i nostri clienti. Oggi, che oltre la metà dell’intero traffico Internet proviene da un dispositivo mobile, è fondamentale che il tuo sito consenta la visualizzazione mobile. Ma le tendenze sono in continua evoluzione,...

Le strategie di abbonamento sono applicabili al 90% delle aziende che praticano e-commerce. Gli abbonamenti possono essere offerti per articoli fisici, prodotti virtuali, consegne (tramite consegna Premium) o servizi. Offrire abbonamenti o confezioni di prodotti ai clienti può aiutarti ad incrementare le tue entrate mensili e a fidelizzare i tuoi clienti. Dai un'occhiata a come il tuo negozio può trarre vantaggi dagli abbonamenti, siano essi grandi o piccoli, e scopri i consigli da tenere a...

An online marketplace is a website or mobile application that connects customers and sellers. Online marketplaces date back to the early days of the internet; eBay, Craigslist, and Angie’s List were all founded in 1995 as the internet was just gaining adoption.Online marketplaces have come a long way and show no signs of stopping.  In this article, we’ll dive into the various types of marketplaces, the benefits marketplaces have, and examples of the best online marketplaces gaining traction...

Many professionals of e-commerce have debated for several years either using one page or multistep checkout template can be a better step for online shopping or not. In this article, we have tried to determine the notable differences along with one-page checkouts, one-click checkouts, and multistep checkouts’ advances and disadvantages. By exploring all of the given options in this article, you can consider administering A/B test if you were uncertain and do not have an understanding of what...

Cart abandonment, or adding items to an online cart but never checking out, must be one of the most frustrating experiences for you and every PrestaShop store owner. Especially after all of the effort you've put into getting your store up and running and attracting customers. This post will take you through the top reasons for online cart abandonment and suggest some practical solutions to help reduce your cart abandonment rate.

In this dynamic market, where the customer acquisition cost continues to increase dramatically, every business loves to keep existing customers around. A reward points system seems a bit ordinary but still extremely useful in fostering customer loyalty and keeping them committed to your online store. This blog would bring you an ultimate guide to set up a comprehensive reward points system for Magento 2.

Have you ever wondered how important are customer reviews to online businesses? As it turns out, they are very important, and they also support customers buying decisions! Perhaps you're already on board, collecting customer reviews regarding the quality of the product you provide and reacting to their useful feedback, but let's look at the bigger picture and explore some of the reasons why getting customer reviews is so important for your business.

It is a fact that customers trust referrals from friends and family over any form of internet marketing and advertising your company may develop. Brands with a high number of positive reviews have a higher possibility of influencing a client's purchase decision. This article will provide 12 effective ways to encourage customers to write positive reviews that you can apply to your online business and win more sales!

Besides positive reviews, there will be a lot of negative customer reviews every day that you have to deal with. What will happen when your online store receives bad reviews? Some of us are afraid of dealing with those things, someone even chooses to avoid them. Don’t worry, everything has its solutions. In this post, we will explain the impact of negative customer reviews and give you some ways how to handle them.

Buy online, pick up in-store (BOPPIS) - a popular new online business method has gradually become popular in the e-commerce industry. More and more stores, retail systems apply this method to save time, money and bring the most convenience to customers. Let learn about its benefits for customers and businesses in this article with PrestaHero!

If about 10 years ago, few people knew the term "e-commerce", today most people are too familiar with that phrase. Along with the development of modern life, science, and technology, online shopping has become more and more popular. Especially in the past 2 years, when the Covid-19 epidemic appeared globally and the situation was extremely complicated. People are no longer allowed to go out and interact as usual. Instead, people are restricted by activities in large gatherings, even social...

Uploading images to the website is a simple process, but so simple that we sometimes forget the importance of image optimization. Image optimization is not only about making images look better, but it also has the effect of improving visits to your website from search engines. Optimizing e-commerce images before posting on the website is one of the important jobs you cannot ignore if you want to develop your website sustainably. This is something that any website is interested in, but to...

Our dear customers, We're so happy to announce that all our PrestaShop themes have just been updated! After a period of operation as well as in the process of customer support and care, we have received a lot of useful comments from customers and made efforts to update all our themes to make them compatible with the latest PrestaShop version 1.7.8.x Discover our collection of PrestaShop themes and get started downloading right away!

While gaining new customers is critical to your brand's success, so is retaining existing clients. You can maintain a consistent stream of revenue by motivating clients to keep buying your products and services. Customer reward marketing programs are one approach to encourage customers to return. In this post, we will learn what is reward programs and discuss the advantages of using them. What is a customer reward program? Customer reward programs are point-based loyalty programs that offer...

In questo articolo impareremo come il numero totale di unità vendute influenza i clienti e alcuni suggerimenti da applicare al tuo negozio PrestaShop.