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Creating a new website for your business is an exciting endeavor. You get to decide on what your company’s digital storefront looks like and its content.
Although making sure your new website looks good and is appealing to your target audience, it’s not the end all be all of website development. To ensure that the right people get to see your website design at all, you need to invest in optimizing it for search engines.
Now, that sounds quite daunting, especially if you’re not familiar with search engine optimization (SEO). To help you have a successful website launch, we’ve prepared an SEO checklist that covers everything you need to consider.
Let’s get started, shall we?
Before delving into the nitty-gritty details of SEO, let's start with the basics. The first part of your SEO checklist for new websites involves fundamental steps that serve as the building blocks of your SEO strategy:
Google Search Console is your direct line of communication with Google. It allows you to submit your sitemap, monitor your site's performance in search results, and receive important notifications about your website's health. Setting up Google Search Console for your new website is a crucial first step in your SEO website launch checklist.
How to do it:
Go to Google Search Console.
Sign in. But if you don't have an account yet, create one.
Add your website property.
Verify ownership by following the provided instructions.
Understanding your website's traffic and user behavior is a vital part of any SEO website launch checklist as it allows you to make informed decisions. Google Analytics provides you with valuable insights into your audience, including demographics, interests, and how they navigate your site. Installing Google Analytics is essential in tracking and measuring the performance of your new website.
How to do it:
Sign in to Google Analytics.
Create a new property for your website.
Copy and paste the tracking code into your website's HTML code or use a plugin (for platforms like WordPress).
If your website is built on WordPress, using an SEO plugin can simplify many SEO tasks. One of the most popular options is Yoast SEO, which helps you optimize your content, titles, meta descriptions, and more.
How to do it:
From your WordPress dashboard, look for the Yoast SEO plugin and install it.
Follow the setup wizard to configure essential settings.
Start optimizing your content with the guidance provided by the plugin.
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Keyword research is the foundation of effective SEO. By doing keyword research, you determine the keywords and phrases your target audience is searching for.
By optimizing your content for these keywords, you increase the likelihood of your website appearing in relevant search results.
How to do it:
Use keyword research tools like Google Keyword Planner, SEMrush, or Ahrefs to find relevant keywords in your niche.
Focus on long-tail keywords (specific phrases with lower competition) to start.
Create a list of keywords and prioritize them based on search volume and relevance.
Incorporate these keywords naturally into your content, including headings, body text, and meta tags.
If you’re not confident with doing keyword research on your own, you can always invest in SEO solutions. Agencies that offer these services have the experience and manpower to help you complete your website launch’s SEO checklist.
Technical SEO is the part of SEO checklist for new websites that refers to the behind-the-scenes optimizations that improve its performance and accessibility to search engines. It ensures that search engine crawlers can easily navigate and index your site.
With the majority of internet users accessing websites on mobile devices, having a mobile-friendly design is not just a recommendation; it's a requirement. You need to ensure your website is responsive and provides an excellent user experience on all screen sizes.
Fast-loading pages not only enhance the user experience but also improve your search engine rankings. To help you identify and take care of any issue that may be affecting your website’s speed, tools like Google PageSpeed would be good to use.
Having a secure website with an SSL certificate (https://) is a ranking factor in Google's algorithm. Ensure your website is secure to build trust with your visitors and search engines.
Submit the XML sitemap you generated to Google Search Console.This map helps search engines understand the structure of your site and index it more efficiently.
In order to provide search engines with structured data about your content, it is essential to implement schema markup.This can result in rich snippets in search results, which can improve click-through rates.
On-page SEO involves optimizing individual pages on your website to improve their visibility in search results. This part of the SEO checklist for new websites is all about making your content more relevant and accessible to both users and search engines.
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As you have identified your target audience beforehand, creating valuable, informative, and engaging content that addresses their needs is a must. With high-quality content, the chances to attract organic traffic and rank well is increased.
Craft compelling and relevant titles and meta descriptions for each page. These are what users see in search results and play a significant role in click-through rates.
Always structure your content using header tags (H1, H2, H3). They not only make it more readable but also provide search engines with clues about your content's hierarchy and importance.
Remember to add descriptive alt text and reduce file sizes to optimize images. This improves page load times and makes your content more accessible to visually impaired users.
Link to other relevant pages within your website. Internal linking not only enhances user navigation, but it also helps search engines understand your site's structure.
Activities that can influence your search engine rankings outside of your website is off-page SEO. These strategies often involve building your website's reputation and authority.
Using various methods, look for authoritative websites in your industry and acquire high-quality websites from them. These links act as "votes of confidence" in your content and can boost your search engine rankings.
Utilize social media platforms and increase your online presence by being active and engaging. Social signals can indirectly impact your SEO, and social media is an excellent way to promote your content and connect with your audience.
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Having positive reviews from happy customers on industry-specific review sites or other review platforms such as Google My Business or Yelp helps boost your online presence and increase trust, so encouraging satisfied customers is another thing you should see to. Good and positive reviews create an impact on your audience and potential customers, enhancing your online reputation and attracting even more visitors.
By contributing guest posts to reputable websites which fit your niche, you build and establish yourself as an authority in your field while creating backlinks.
Implementing this SEO checklist for new websites is a crucial step in your online journey. Constant and continuous monitoring and adjustment is a requirement as SEO is an ongoing process.
By paying attention to the basics, conducting thorough keyword research, optimizing your website technically and on-page, and engaging in off-page activities, you'll be well on your way to achieving better search engine rankings and attracting organic traffic to your new website.
Remember, patience and consistency are key in the ever-evolving world of SEO, so stay committed to your SEO efforts and watch your website flourish in the digital realm.
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