How to connect social media pages with your PrestaShop store and customers?

Social networks have gradually become an indispensable part of people's lives. It is likened to a "virtual life" where people spend a lot of time reading news, entertainment, status updates, shopping...and working.

Along with the modernity of technology, e-commerce is also growing. And of course, businesses cannot ignore a good place to do business and reach potential customers like social networking platforms.

That's why social media has become an important channel for selling. Besides, more and more store owners are looking for ways to connect social media pages with their online stores.

In this article, let's learn about the importance of social media for e-commerce and how to take advantage of them for your PrestaShop store!

The importance of social media for e-commerce

1. Social platforms are traffic generators

• Attract the target customer group - bring a huge source of loyal customers

There are many sources that can help drive traffic to an e-commerce website. In addition to products, blog posts on the website; videos, and advertising information from many other channels; then social media pages are also an ideal place to attract and bring a significant amount of traffic.

Businesses on social platforms often attract their target audience. In addition to those who have experienced the product, their friends and acquaintances are also extremely potential customers.

People who share similar hobbies, job relationships, or are engaged in a certain field are more likely to become friends on social media.

Many of their friends will be able to view and be interested in your business if they frequently share information or simply when they enjoy an article/product from your store.

Their friends can learn about and visit your online store from there, increasing website traffic and bringing in a large number of loyal clients.

• Increase brand awareness - build the brand image with customers.

The more active you are on social media, the more chances of increasing brand awareness you will have.

As mentioned at the beginning of the article, social networking impact is becoming bigger and bigger. Nowadays, people tend to use social networks in almost all of their activities, and at any time. As long as they have free time, they enjoy surfing social networks.

Therefore, the regular frequency of activities on social networks (posting, responding to customer reviews,...) will increase the visibility, helping customers to regularly see your store, thereby leaving an impression of your brand on them.

2. Social media marketing - a smart marketing strategy for e-commerce

E-commerce companies can totally use social media marketing to promote their business. Besides being a channel to attract customers, there is a lot that an e-commerce business can do with social media.

Social media marketing provides companies with a way to reach new customers, engage with existing customers, and promote their culture, mission, or identity.

Social media marketing campaigns have the advantage of attracting multiple audiences at once. For example, a campaign can engage current and future customers, employees, bloggers, the general public, and other stakeholders (like third-party reviewers).

Some of the metrics used to measure the success of a social media marketing campaign include website reports (like Google Analytics),  customer response rate (how many customers post about your company), and reach/viral (how many customers share content).

A social media strategy involves creating eye-catching content that will grab the user's attention and increase the likelihood that they will take a desired action, such as buying a product or sharing content with others.

Marketers create engaging content designed to go viral among users quickly. Social media marketing should also encourage customers to create and share their content, such as product reviews and comments.

It is because of the above advantages, nowadays, social networks have even become a more focused channel to carry out marketing campaigns to attract customers.

How to effectively connect customers with your PrestaShop store through social media pages?

It is not too difficult to help the PrestaShop website increase the rate of interaction with customers through social networks. You may entirely develop intimate relationships with clients in the places they are most familiar with by integrating social sharing and linking your website to today's most popular social networks!

You can refer to the 2 modules below! They will be powerful support tools for you on your path!

1. PrestaShop Social Locker module

With this module, you can hide (or lock) everything you want. All valuable material such as a discount code, a special offer, vital news, an engaging video, a download link, a section of an article, and so on can be locked and customers will only be able to read the restricted material if they log in, like, share, or tweet your website, social network sites, or any URL you specify.

• Increase traffic to your website through social media.

This module is a tool to help you easily increase traffic to any website you need in a professional, systematic way.

• Build a system of quality followers for your website

Using the module, you can convert customers who are really interested in your products or services into followers on targeted social networks. It's a great tool to help you implement effective social media marketing strategies.

• Easily get accurate information about visitors.

Before viewing something, the module will ask customers to log in with their social media accounts. Thanks to that, you can get the most accurate and complete customer information!

• Enhance your SEO performance.

Social media is one of the important factors that Google's search algorithm takes into account when ranking search results. With this module, you can easily enhance the performance of your social networks with quality followers.

2. Social Network Links

In addition to the module mentioned above, there is another very simple option for clients to follow your store's social networks and stay updated with the latest information without having to search.

Take a look at what the "Social Network Links" module can bring to you!

• Allows store admin to select any of the 12 social networks to show on their PrestaShop website and add links to them with ease.

• Support for today's most popular social media platforms, including Facebook, YouTube, Twitter, Instagram, TikTok, Tumblr, Linkedin, Pinterest, Weibo, Vimeo, VKontakte, and Odnoklassniki.

• There are 5 positions available that store admin can choose to display social network icons.

• Easily customize social media link button elements

• Option to hide/show social media links on mobile devices

Undeniably, communication through social media marketing is changing the way businesses and customers interact. With continuous development, social media channels play a huge role in promoting and building brands for businesses.

Even for the most specialized websites, social networking can deliver a large group of potential customers. Therefore, being aware of the benefits it brings as well as connecting the social media pages on the website is indispensable!