Web design trend for PrestaShop

In this article, we will learn together about web design trends for PrestaShop currently for reference as well as appropriate orientations for your website.

I still remember a saying that goes something like this: When things change but you don't change, you will be left behind. This sentence makes sense in many situations as well as in many fields.

Sometimes you may observe that some websites, despite having fascinating products, have a drab or outdated design. Remember your feeling at that time, I'm pretty sure you probably had a lot of patience to stay on that site for a few minutes. Keep in your mind that the first impression is always the most important thing, the key to success. And an e-commerce design is exactly the first impression to the customers.

It can decide whether customers will continue to stay on your website to make a purchase or not, or if they will leave as soon as they visit the homepage.

Web design trends for PrestaShop change yearly according to the changing in the e-commerce market. But no matter how it changes, the ultimate goal is still to meet the needs of customers and sell products. So, focus on user experience forecasting to lead the trends.

Current trend: User-centered PrestaShop website design

Spend a few minutes to look at the chart below:

Customer-centric is a method company approaches customers that focus on placing your customers first and at the center of your operation in order to create a great experience and establish long-term partnerships.

The chart above looks like a picture, very simple and easy to understand. Looking at it we can see User-centered website design includes all that revolves around the customer from their data, feedback, and experiences to your understanding of them.

For example, using customer visit history, habits, orders to know and create or promote suitable products or services. From there, help you to design a website that meets customers' needs, makes them always feel excited whenever visit your website.

Customer Centricity is not just a trend but also a long-term goal of e-commerce business!

Yes, that’s true. Don't just consider Customer-Centered as a trend, see it as your company's goal. Why did I say that? Because it brings a lot of benefits to your company.

• More and more customers every day: Keep more current consumers and easily attract new ones. Customers are usually loyal to a brand because they are happy with the products, service, experience, and so on.

• Better business development: Customer-centric Organizations make the customer happier and make more money than companies that are not customer-centric.

• Make your company stronger: Customer-centric companies have a tendency to outperform non-customer-centric business competitors. Even their employees are happier and work more passionately because they feel they always bring out the best in customers.

Toward Customer-Centered goals on your PrestaShop website with awesome modules from PrestaHero

Web design trend for PrestaShop is a topics that many shop owners are interested in, even us. We understand this problem, and to give you a hand in building a website that meets the requirements of customer-centric design, PrestaHero offers functional, powerful, and efficient modules that are compatible with many themes and other custom modules. Let's explore how to design such a website and how our modules can help you.

• Improving site load speed

If the first impression of a buyer on your store is created by the website design, then the first impression of a website is created by the page loading speed. No matter how well-designed your website is, or how great your products are, as soon as customers start accessing your website, they have to wait 3-5 seconds for the page to load. So, who is patient enough to explore your site?

To solve this problem, we developed a Super Speed - Incredibly fast - GTmetrix optimization module that can optimize your PrestaShop store website loading speed. With the salient features and solutions, it brings such as comprehensive cache optimization tool, powerful PrestaShop image and database optimization, HTML, JavaScript, and CSS minification, etc. Super Speed will assist in simplifying PrestaShop's default speed optimization process and making your website speedier than ever!

Improving site load speed can improve customer experience. Sure! The fast page loading speed will save your customers from having to wait a long. They will not lose patience, will be happy, and will not hesitate to discover more products that they do not intend to buy in your store without fear of wasting too much time. From there, encourage customers to stay on your website longer, and increase conversion rates and sales for your store.

• Integrating with social platforms

Besides the page loading speed, integrating with the social platform is one of the most important elements you should think about when designing a User-centered website.

In today's technology era, social networking platforms are used more and more widely and popularly. Instead of searching and accessing a store's website directly, most shoppers know your store and shop through a certain social networking platform. For example, they see a post or an advertisement of any product and access your store via Facebook, Twitter, Instagram, etc.

PrestaHero provides a module that can help you easily integrate with social platforms: SOCIAL LOGIN – Log Into PrestaShop With Social Network Accounts.

Salient features such as increase registrations by using social login, accessing user profiles, supporting all major social networks and payment gateways, etc. will make it easier for customers to log in or create a new account on your website. You can engage your customers across platforms and campaigns using SOCIAL LOGIN, providing a high return on your marketing spend.

If you specialize in using Instagram, you can also refer to the blog post about Instagram Shopping Slider - our PrestaShop Instagram slider module. This is also an extremely useful module that can assist customers in purchasing, they can See - Tap - and Shop by adding products directly to their cart from your Instagram photos or videos.

• The quick and secure checkout process

The checkout process is almost the last step in shopping, but it is also a very important step. You probably don't want all the effort you put in to attract and support customers to be wasted in this last step. Therefore, the check-out process needs to be fast and secure is essential.

Smart and neat display: The first thing in the checkout process is to make it simple and easy for customers. Everything displayed on the checkout page should reflect that too.

Save customer time: No one wants the checkout process to take too long, neither the customer nor the store owner. Customers may leave or even stop shopping if the process takes too much of their time.

Quick and secure checkout is present on just one page: one recommendation is One Page Checkout - Fast, Intuitive & Professional module from PrestaHero. It's compatible with popular payment modules and shipping modules for the PrestaShop store. Thereby, making the checkout process simpler, and helps customers finish their purchases quickly and easily.

• Flexible and user-friendly chatbot

Not every customer will go to your store's website and shop without any questions. So how to best support customers throughout their shopping process? You can refer to the LIVE CHAT AND TICKETING SYSTEM – PrestaShop helpdesk module on the PrestaHero website or read our blog about it to understand more and find the best solutions to this problem.

To succeed in Customer Centricity, the support service has to be exceptional. No one wants to ask a question and has to wait for too long to get a response from the seller. While waiting for the shop owner to reply directly, available and prompt responses on live chat will amuse your visitors and increase the conversion rate.

Focusing on customers is a long journey, to do that you need to gradually improve and enhance the above key factors. User-centered is the web design trend for PrestaShop, include it in your website design purpose to reach and support customers in the best way. Remember that good products, good service, and exceptional website design will lead to a successful e-commerce business.