Understanding the Difference Between Abandoned Cart and Non-Ordered Cart
Introduction
In e-commerce, customers often add products to their carts without completing a purchase. These incomplete carts are categorized as either abandoned carts or non-ordered carts based on the time elapsed. This article explains the difference between these two terms and how PrestaShop classifies them to help you optimize your recovery strategies.
What Is an Abandoned Cart?
An abandoned cart is a shopping cart where a customer has added products but has not completed the checkout process within a defined period. In PrestaShop, this period is typically set to 1 day by default. If the customer does not proceed to checkout within this time frame, the cart is automatically classified as an abandoned cart.
Key Criteria for an Abandoned Cart:
- Products Added: At least one item is in the cart.
- No Checkout: The payment is not completed.
- Time Threshold: No checkout after 1 day (default in PrestaShop).
Understanding abandoned carts is crucial because they represent potential revenue that could be recovered with effective strategies such as email reminders, discount offers, or push notifications.
What Is a Non-Ordered Cart?
A non-ordered cart refers to a cart where products have been added, but the checkout process has not yet been completed within a period of less than 1 day. These carts indicate a high level of customer interest but may require immediate engagement to encourage a purchase.
Key Criteria for a Non-Ordered Cart:
- Products Added: Items have been added to the cart.
- Pending Checkout: The customer has not completed the payment.
- Time Threshold: The cart has not been checked out for less than 1 day.
Non-ordered carts are a valuable opportunity for real-time engagement, such as using popups or reminder notifications, to nudge the customer toward completing the purchase before the cart transitions into an abandoned status.
Transition from Non-Ordered Cart to Abandoned Cart
The distinction between a non-ordered cart and an abandoned cart lies in the time frame. Once the period surpasses 1 day, PrestaShop automatically classifies the cart as an abandoned cart. This transition helps store owners identify which carts require immediate attention versus those needing recovery efforts through automated campaigns.
Conclusion
By understanding the differences between non-ordered carts and abandoned carts, you can better adapt your strategies to address each type. Real-time engagement can assist in converting non-ordered carts, while tailored recovery efforts can help re-engage customers with abandoned carts. This approach can enhance the overall efficiency of your store’s processes.