How to configure search engine on PrestaShop to make your website on the top SEO ranking?

SEO (search engine optimization) is the process of enhancing the traffics to your website through natural search engine results. When someone searches for a term in search engine, a higher position boosts your brand's online visibility. Standing in the visitor's position, everyone must have the habit of clicking on the pages that appear at the top of the search results page first. And when they've found what they're looking for, they usually don't look elsewhere.

Same for PrestaShop online stores, if your website or other things related to your site usually shows up on the first page of the search results, you'll have more chances to convert quality leads into clients.

SEO may make your store website stand out on the top of the search list as a reliable source of information if it was used effectively. How important is configuring a search engine on PrestaShop for SEO ranking and how to maintain and improve it? Discover this article today!

Today, Google is almost the most popular and used search engine by everyone. However, depending on the habits of people or each country, some other search engines such as Bing, Yahoo, Baidu, etc. are also used a lot.

According to a survey, around 90% of worldwide buyers stated they conducted an internet search before coming to a store. People often want to learn about products or stores by searching online to compare and choose the best one suitable for them. It seems to be the most convenient way and saves their time.

How important is configuring search engine on PrestaShop for SEO ranking?

• Increase visibility

Users usually choose some of the recommendations that display on the top of the result page presented while looking for something online. SEO will help you gain greater online visibility by ranking higher in search results, increasing the likelihood that potential customers will visit your site and convert.

• Reliable

The higher your website is on the result of search engines, the better your SEO score is. Increasing visibility from search engine rankings is not only beneficial for all stores but also gives potential customers confidence.

Users often believe in the results displayed on the top of the search page, because they believe in the majority, they think that the results at the top are the results that are interesting and selected by many people. Therefore, the higher the ranking, the more trustworthy your website is in the eyes of users.

• Increase traffic PrestaShop

How customers can make purchases if they cannot locate your website? Just a simple question may help you understand the importance of SEO ranking on search engines for PrestaShop stores. SEO enhances search engine traffic, which increases the number of daily visits to your page, and makes more and more people know about your website.

• Development

SEO is very important for the growth of your company. High ranking on search engines will increase traffic to your website, which means more customers will know your store, and your products, and therefore generate more sales.

How to maintain the SEO ranking and improve it?

SEO management for PrestaShop is not easy at all. Making your website rank on the top of search engines is hard, how to maintain that ranking is even harder. With all our experience, we want to share with you some effective ways to maintain your website ranking.

1. Evaluate and measure your SEO performance and result.

After getting a high ranking on the search engine, there is one important thing you need to do first to evaluate the result that SEO brings to your store. Comparing the differences in the traffic and conversion rate between before and after rank higher. Thereby, you will be aware of what you need to do next to continue to improve and remain your rank.

2. Update old content

This is something that most people often overlook but is extremely useful. It is a fact that Google not only evaluates the quality but also the freshness of the content. So, making your site always up to date is a smart strategy to preserve your position. Except for the fixed content that can't be changed, make sure you always refresh your site.

3. Review the site’s backlinks

Backlinks are not bad, but you need to know how to use backlinks appropriately. Many statistics show that the top positions have at least one external link pointing to their website. So, create backlinks naturally and logically to achieve your SEO purpose.

4. Use internal links and external links

Internal links are very important. Look for content in the article that has not been clarified, and link to your more in-depth articles on the website about that content. An internal link is really quality when customers interact with it. To do this, you should add internal links following the context of the article. Besides, old articles already have traffic, and if navigated well to new articles, will take advantage of the "real" readership from the old articles.

External links are the same, we know that you are often afraid to put out links to other websites to avoid losing page rank. However, you should still have 1-2 links in the article that link to other reputable websites. This is how you tell Google that your content has reputable sources.

5. Use SEO Audit tools for PrestaShop

Have you ever thought about using tools or modules to help improve SEO for your website? It's really not a bad idea. You can try SEO Audit - an effective tool to help you enhance your PrestaShop website's SEO ranking on search engines.

• Analyze SEO:  SEO Audit is a one-of-a-kind module that assists you in creating excellent content that is both search engine and user pleasant, as well as optimized for your SEO keywords. It includes up-to-date rank math to assist you in analyzing and detecting any SEO issues with the text on every web page of your website, including product pages, category pages, CMS pages, and more. The analysis result comprises SEO analysis, readability analysis, and snippet preview, all of which will assist you in creating SEO-friendly material using best SEO practices.

• URL optimization: to optimize your URLs, you can use SEO Audit to remove IDs from site URLs. Thereby, making your URLs user-friendly so that both search engines and customers can quickly navigate your site. You may also shorten your page URLs by deleting IOS code to get a higher SEO score. SEO Audit is a free application that assists you in determining the ideal URLs for your website. It can also redirect existing URLs to new URLs, keeping your pages' rankings and backlinks intact. You can avoid being penalized by Google for having duplicate URLs by using a canonical URL.

• Meta templates that are automatically generated:  Every page of your website can have a configurable meta title and description thanks to the PrestaShop SEO expert module. You don't have to regenerate these components for each page because SEO Audit handles it all for you without impacting your website's data.

• Sitemap, RSS feed, Robots.txt file that can be customized, and social media:  A dynamic sitemap with pagination is provided by SEO Audit. It also has an auto RSS feed capability that allows clients to obtain and distribute specific material from your website.

• SEO Audit can assist you in automatically generating the Robots.txt file and allowing you to change it as needed. We also included Open Graph in SEO Audit to make it simple to share information on any social networking platform (Facebook, Twitter, Pinterest, etc.).

For an online business, no matter how good your products are, no customer can buy them if they don't know or can't locate your store website. In order for more customers to know your PrestaShop website, you need to have a high ranking on search engines. Why don't you try to apply the measures we have outlined in this article, or learn more about other SEO And Speed Optimization Prestashop modules here. We hope it is useful and can help you improve your website's SEO ranking!