Top 7 Proven Tips to Grow Your PrestaShop Sales

Let’s be honest - running an online store isn’t easy. You spend time bringing in traffic, maybe even spend money on ads, post on social media, update your products... but sales? They don’t always grow the way you hoped. Sound familiar?

The truth is, many store owners are already getting enough visitors, but they’re not turning those visits into actual sales. The key isn’t always about getting more people to your site - it’s about earning more sales from the people who are already there.

In this article, we’ll share 7 practical, proven ways to boost your revenue. No fluff, no theory - just strategies that work, and tools (many of them free or already in your PrestaShop store) to help you apply them quickly. And if you’re looking to go further, we’ll mention some advanced options too, only where they truly make a difference.

Ready to turn more visits into sales? Let’s dive in.

1. Recover Abandoned Carts – Don’t Let Potential Orders Slip Away

Why Recovering Abandoned Carts Matters

According to industry reports, nearly 70% of online shopping carts are abandoned before checkout. That’s a massive portion of sales lost in silence.

But here’s the thing: many of these customers were already close to buying, they just got distracted, had a question, or weren’t quite ready. With the right follow-up, there’s a real chance to bring them back, give them the final nudge they need, and ultimately turn hesitation into completed orders, boosting your sales in the process.

So, what about your store? Have you ever checked how many customers add products to their cart on your website… but never finish the purchase?

If not, it’s time to take a look. You can easily view the list of abandoned carts right from your PrestaShop back office as below:

Knowing these numbers helps you understand where you're losing revenue — and more importantly, how to get it back.

How to recover abandoned carts & boost sales

Now you can probably see that reaching out to customers who abandoned their carts and encouraging them to complete their orders is one of the simplest ways to boost your revenue. After all, these are people who have already shown strong buying intent.

So, how do you remind them? One effective approach is to send reminder emails after a certain amount of time. However, timing plays a key role. A good practice is to send more than one reminder: for example, one hour after abandonment, then again after one day, or even three days later. You can also include a voucher code to encourage the customer to return and complete the purchase.

If you’re running a small shop, you might handle this manually by checking the abandoned cart list in your back office, exporting customer emails, sending reminder emails manually to them, and tracking follow-ups in an Excel file.

But this manual process is time-consuming, error-prone, and simply not scalable. It might work for a handful of abandoned carts, but once your store grows, it becomes too complex to manage. That’s when automation becomes essential - helping you save time, avoid mistakes, and stay consistent in your recovery efforts.

Therefore, if you really want to make a difference, let’s automate it!

By automating the process of sending reminder emails with the right tool, you can recover more carts, save hours of work, and do it all in a way that feels effortless and professional.

One option worth considering is the Abandoned Cart Reminder module, which goes beyond just sending emails, but truly helps stores like yours recover lost sales effectively.

Every feature in this module is based on actual customer behavior - when they drop off, how they respond, and what brings them back. It’s a solution we created because we know this is a real problem, and it works.

We highly recommend setting up a campaign that sends a series of email reminders at different intervals. For example:

• Reminder 1: Send 1 hour after cart abandonment - a gentle nudge, reminding the customer they left something behind.
• Reminder 2: Send 1 day later, offer a helpful incentive, such as free shipping or a discount.
• Reminder 3: Send 3 days later, create urgency with a limited-time deal.

This multi-step approach gives you several chances to win back the customer at key moments without overwhelming them.

You can also use reminders while the customer is still on your website, especially if they’ve added items to the cart but haven’t completed checkout:

• After 5 minutes of adding a product to the cart without proceeding to checkout, show a small notification in the bottom-right corner of the screen to gently remind them.
• After 15 minutes or when the user attempts to close the browser, display an exit-intent pop-up with a last-minute offer.

These strategies help you recover sales by targeting users who have already shown strong purchase intent with no extra advertising needed.

Stop losing customers – Recover abandoned carts now

2. Increase Product Visibility – Help Customers Discover More (and Buy More)

Sometimes, the difference between a visitor browsing and a visitor buying lies in what they see, or more importantly, what they don’t see.

Have you ever thought about how many great products on your site never get noticed simply because they weren’t placed in the right spot?

Why You Should Make Your Products More Visible

Strategic product display can make a big impact. Customers are more likely to buy when they’re shown relevant suggestions – popular things, frequently bought together, or related to what they’re already looking at. It's a simple way to encourage more clicks and increase the chance to sell additional products.

How to Improve Product Visibility to Boost Sales?

If you’re just starting out or not ready to invest in a paid solution, here are a couple of free but still effective ways to improve product visibility:

• Option 1: Use built-in features in PrestaShop

PrestaShop already offers a few ways to show extra products, like Best Sellers, Featured Products, or Related Products blocks. These are simple to set up, and most of these modules can be found right in your back office. Some themes even support them by default; all you have to do is enable them.

However, these modules come with one limitation: they only allow product blocks to be displayed in a few fixed locations and offer limited customization. You won’t be able to choose exactly where or how they show on every page as you wish.

• Option 2: Manually add product blocks to key pages

Another approach is to manually create custom blocks that showcase specific products on certain parts of your site, such as the homepage, cart page, or the bottom of product pages.

This method gives you more flexibility to choose exactly where product suggestions appear. However, it requires some technical knowledge, including basic HTML, CSS, JS and layout understanding. In most cases, it's best done by an experienced developer, or you’ll need to ask your developer (or hire one) to set it up for you.

• Option 3 (Recommend): Use a module that lets you choose any type of product block and display it anywhere on your site.

If you want more flexibility and better results, try using a PrestaShop module like Cross Selling Pro. Instead of setting everything up manually, this module helps you showcase the right products in the right place - automatically and intelligently.

For example:

• Display best-selling, trending, new arrival, or discounted products right on your homepage to grab attention instantly.
• Show “frequently bought together” suggestions on the product detail page or during checkout to increase basket value.
• Highlight popular items or “you may also like” sections on the checkout page to encourage customers to add extra products before completing their purchase.

It’s a smart and practical way to guide your customers toward products they’re more likely to buy, and increase your sales without extra effort.

Smart recommendations drive more sales. See how the Cross Selling Pro module makes it easy!

3. Boost Loyalty and Encourage Referrals – Turn Happy Customers into Repeat Buyers

Why Loyalty, Referral, and Affiliate Programs Can Help You Increase Revenue?

Loyal customers tend to spend more, contributing significantly to your store's revenue. And shops or products referred by friends are more likely to be trusted and bought. That’s why building loyalty and encouraging referrals, affiliate programs are one of the smartest ways to grow your store sustainably.

How to Build a Loyalty Program and Encourage Users to Refer Their Friends

If you're still testing ideas and not ready to invest in a paid tool, here are a few manual but effective strategies you can try:

• Option 1: Run a simple loyalty program

Reward customers with points for every purchase, for example, 1 point for every $10 spent.

• Use a Google Sheet or excel to add and track points manually.
• Let customers know their points and rewards via email (you can use free templates on platforms like Mailchimp or Brevo).
• Offer a simple reward, like a 10% off code (“THANKYOU10”) when a customer earns 30 points.
• Option 2: Launch a referral program with discount codes

Encourage word-of-mouth by giving customers a unique referral code.

• Start by selecting a few of your most loyal or frequent customers and reach out to them manually. Offer them a personalized discount code (e.g., based on their name) that they can share with friends or post on social media.
• Create a Google Sheet to track whenever someone completes an order using their code, and assign points or credits accordingly.
• Once they’ve accumulated enough points, contact them manually to offer a reward, either in the form of a voucher or a direct payout.
• Premium solution: Create loyalty, referral, and affiliate programs - automatically generate rewards for your users.

If you're just testing things out with a small group of customers, doing it manually can still work fine. But once you’re ready to roll it out across your whole site, or you've seen good results and want to take it further, that’s when it really makes sense to switch to a more automated, professional solution.

With the Loyalty, Referral & Affiliate Marketing module by PrestaHero, you can run all three programs at once, with no hassle:

• Loyalty Program: Increase sales by encouraging customers to keep buying. Each time they make a purchase, they earn points, which gives them a reason to come back and buy again.
• Referral Program: Boost sales by encouraging your existing customers to invite their friends. When someone they refer signs up and makes a purchase, the original customer earns a reward, and you gain a new customer without spending much on advertising. It’s a simple, cost-effective way to grow your customer base through trust.
• Affiliate Program: Boost product sales by letting your current customers promote your product. You reward them with a small commission only when they help you make a sale.

Combining loyalty, referral, and affiliate programs can really help you grow your revenue. And if your website already has a good number of users, that’s even better; it means you have more chances to turn those existing users into repeat buyers, brand advocates, and sales partners. The bigger your user base, the more potential these programs have to bring in results.

If you’re curious about how the Loyalty, Referral, and Affiliate Marketing module really performs, feel free to stop by the module page and take a look at the feedback from other users. Their stories and experiences might give you some helpful insights. Sometimes, the best ideas come from people who’ve faced the same challenges as you.

4. Use Product Reviews to Build Trust

Ever noticed how people are more likely to trust a review from another customer than a fancy ad? That’s because real opinions from real users carry weight; they make your store feel more trustworthy and transparent.

Why real reviews can help boost revenue?

When potential buyers see that others have had a good experience with your products, it builds trust and makes them more likely to buy. This is especially true for online shopping, where customers can’t physically see, touch, or try the product themselves.

Instead, they have to rely on your product descriptions, images, and videos to imagine what the item is like. But because this content is created by you - the seller, customers know it’s naturally going to show the product in the best possible light. That’s why reviews from real users are so powerful.

Shoppers are much more likely to trust the opinions and experiences of people who have actually used the product. It gives them a sense of authenticity and reassurance that marketing content alone can’t provide. This kind of social proof plays a major role in modern online buying behavior.

How to Collect and Showcase More Reviews on Your Website?

Start by encouraging your customers to leave a review after they’ve received their order. A simple follow-up email is usually enough. Then, make sure those reviews are easy to find, highlight the best ones right on your product pages.

If you're just starting to collect reviews, PrestaShop offers a free module called Product Comments that can do the basics. It lets customers leave feedback, and you can show their comments right on your product pages - a simple way to get things going.

If you're looking to take it up a notch, there are also options that give you more flexibility. For example, with the Product Reviews module by PrestaHero, you can let your customers add photos or videos to their reviews. Visual content like this makes the reviews feel more authentic and helps potential buyers better understand how the product looks and works in real life, making it easier for them to make a purchase decision.

What’s more, the module also allows you to reward customers with a discount voucher for leaving a review. This not only encourages more customers to share their feedback but also gives them a reason to come back and shop again. It’s a simple yet powerful way to gather more user-generated content, make your products more attractive, and ultimately boost your sales.

Let’s spend a few minutes checking if it’s what you need!

Turn feedback into sales – Try it today

5. Create Time-Limited Promotions and Flash Sales

Running special promotions now and then is a great way to spice things up and give your customers a reason to come back. Whether it's a weekend sale or a holiday deal, a well-timed discount can turn hesitation into a quick purchase, especially when people know the clock is ticking.

Why Promotions and Sales Help Drive More Revenue?

Time-limited promotions are a powerful sales tactic because they create a sense of urgency, pushing customers to make quicker decisions. And shoppers today are so smart, they often wait for sales to get more value for their money. Getting a good product at a lower price makes them feel like they’re saving money and making a smart choice.

Besides, the fear of missing out (FOMO) plays a big role. When people see a discount that won’t last long, they’re more likely to buy right away because they don’t want to miss the chance. That’s why sales periods often lead to a big boost in orders.

How to Set Up Effective Sales Campaigns on Your Website

Let’s start by setting up your discount campaign. But don’t just stop there, make sure people actually know about it. Announce it on your website, post it on social media, send out an email... basically, spread the word wherever your potential customers are. The more people see the offer, the better your chances of getting sales.

For example, you can run a quick flash sale by offering discounts that only last for 24 hours, over a weekend, or during a holiday. Just set an expiration date when creating the discount in your PrestaShop back office.

You can start by creating time-limited discount codes right from your PrestaShop back office, it’s quick and easy.

To make your offers stand out more, you can also add a countdown timer to your product pages or homepage banners. This visual reminder really helps nudge customers to take action. If you’re looking for tools to do this, here are a few modules worth checking out:

• Countdown Discount Timer module (Free): displays a real-time countdown on discounted products with an expiration date.
• Hot Deal Pro module (Free): lets you showcase special products in a slider or grid layout, complete with a countdown clock.
• Promotion Pro module (Paid): allows you to create more advanced and flexible promotion rules. Instead of applying a site-wide discount, you can set up specific conditions that run year-round and encourage more sales. For example: Buy 2 of product X, get 1 of product Y free, Spend over X amount and get free shipping, Buy more than X units and get a discount on all of them…

They’re simple to set up and a great way to create that "don’t miss out" feeling.

6. Optimize the Checkout Process to Reduce Friction

Sometimes, the reason customers don’t complete their purchase isn’t the product or the price, it’s the checkout experience. A long, complicated process can quickly turn people away. That’s why simplifying the checkout flow is one of the easiest and most effective ways to increase conversions.

Why a Simple Checkout Page Helps Boost Sales?

When checkout feels quick and simple, customers are more likely to follow through with their order. A smooth process builds trust and confidence, while a cluttered or confusing one can make your site feel unprofessional. On top of that, giving people multiple payment options makes it easier for them to pay the way they prefer, which can be the final push they need to complete their purchase.

How to Simplify the Checkout Process and Encourage Customers to Complete Their Purchase?

• Start by reviewing your checkout form and removing any fields that aren’t absolutely necessary. The fewer steps customers have to take, the better.
• If possible, add social login options like Google or Facebook so shoppers don’t need to create a new account from scratch.
• Also, take a look at your checkout page design. Is everything easy to read? Are buttons clearly labeled? Small design tweaks can go a long way in making the process feel easier.
• And finally, make sure you’re offering several payment options, so customers can choose the method that works best for them.

The default checkout in PrestaShop works fine for many websites. However, a lot of store owners feel that using multiple checkout steps can slow down the process and waste customers’ time. Many customers abandon their orders just because of the complicated checkout process. As a result, many store owners have switched to a one-page checkout to simplify the checkout step, which helps increase the order completion rate and ultimately boosts revenue.

If you’re looking for something easier to manage, you might want to explore the One Page Checkout module by PrestaHero. It helps streamline the entire process into one clean page and supports many popular payment methods like Google Pay, PayPal, Stripe, Amazon Pay, and more. It’s built to make things faster and smoother both for you and for your customers. Making small improvements here can lead to a big difference in how many orders you actually close.

Simplify Checkout Now

7. Save & share cart

Don’t forget about the “Save Cart” feature. One reason customers abandon carts is that they’re not ready to decide. They might want to come back later, but if their cart is empty when they return, they might give up.

That’s why giving them an option to save their cart can make a big difference. Unfortunately, PrestaShop doesn’t include this feature by default, but you can easily add it with a free module like Save & Share My Cart. It helps customers keep what they’ve added and even share it with others, making it easier to come back and finish the purchase.

Conclusion

When it comes to increasing sales, you don’t always need to start with a big investment. Sometimes, the most impactful improvements come from simply reviewing what you already have - and making small, thoughtful changes.

Each of the tips we’ve shared is meant to help you look at your own store with fresh eyes:

• Are too many carts being abandoned, and what can you do to recover them?
• What strategies do you have to increase customer retention and loyalty?
• Is the checkout as smooth as it could be?
• Are your product reviews helping build trust?
• …

There’s no one-size-fits-all solution, the best approach is the one that fits your store, your customers, and your goals. So take your time, experiment with what makes sense for you, and gradually build on what works. And of course, if you ever need a hand or fresh ideas to find the best solution for your store, feel free to contact us. PrestaHero is always here to help.