Tips for holiday email marketing

Under the impact of the pandemic, the distribution of businesses and the purchases of consumers have undergone many changes. E-commerce is growing strongly and plays an extremely important role in people's daily lives. Online shopping activities hit records, especially during the holiday season.

However, to attract customers, promoting holiday email marketing is essential. Sending sales emails at the right time in great ways will make your business stand out from the crowd and drive good sales for your store.

This article will give some tips to make your holiday marketing email special and stand out. Make it easier for your holiday e-commerce business strategies to succeed!

 
First, let's take a look at some information below to have a better understanding of holiday online shopping activities!

According to Statista, in 2020, more than two billion people around the world purchased goods or services online; e-retail sales exceeded $4.2 trillion, up more than 25%. In particular, the end of the year is a time of explosive growth of e-commerce worldwide.

Many studies show that sales in UK online stores increased by 23% on Black Friday 2020. Also on this special shopping day, sellers on Amazon have shown revenue growth of 60% over the same period in 2019. Meanwhile, Singles' Day on 11/11 helped Alibaba set a new record in sales. Purchases made during this campaign hit $74 billion, up 26% from the 2019 event.

From the data above, it can be seen that the demand for online shopping during the holidays is much higher than on normal days. So, to drive sales during these occasions, take advantage of email marketing strategies and refer to a few holiday email marketing ideas below:

Tips for holiday email marketing

• Well prepare for the plan

The holiday season will come to you fast and move fast. Your email marketing needs to be ready in advance. Everything needs to be ready from content, recipient list, products, incentive programs, discount codes, and gifts,...

 
Just having an "idea" or just preparing everything "in the head" is not enough. Make a detailed plan and start getting everything ready before the time you plan to carry out your plan.

• Focus on the main idea, be concise and personalized

No one wants to read a long email. Try to keep the email content short, easy to understand, and focused on the purpose you want to convey. From there, customers will easily grasp important information such as promotion programs, preferential time, discount codes, etc for example without spending too much time reading.

Personalized content is essential if you want to offer suitable content to the receiver. The holiday season is a great opportunity to make use of customer data. The targeted email strategy enhanced client engagement by 74%.

In addition to content, personalization also manifests in email list segmentation to reach your target audiences more efficiently.

• Create an email subject line that makes readers want to open

Customers will not be able to receive information if they do not read the email you send. But it is a fact that many customers ignore or even do not open marketing emails coming from stores.

 
At this point, a unique, interesting/and curious email subject line to capture the recipient's attention is significant. Spending a few minutes to write an interesting email subject line before sending it to ensure that recipients will open it!

• Choose the right time to send emails

One thing that we need to consider and that will have a huge impact on the results of our holiday email marketing campaigns is the timing of sending the email.

Don't send emails too early or too late. However, being the one to start the campaign earlier than other competitors will both help your message stand out and help you reach customers sooner.

For example, if you are informing about an upcoming event at the store or special offers, it is best to send it 2-5 days in advance. Customers will have time to read, prepare, or plan purchases as needed.

In addition, many studies show that retail mail often has a high open rate within the first hour after sending, and this rate gradually declines in the following hours. In the 2nd hour, they are reduced by 50%, in the 3rd hour by another 30% and after 5 hours, this ratio is only 10%.

The time-of-day factor also affects whether customers read your mail or not. For example, the interaction rate will be best between 8 am to 10 am, from 3 am to 4 pm, from 8 pm to midnight, or 6 am. According to studies, emails sent during these times always have an open rate and click-through rate 6 times higher than other times of the day. Therefore, you should send emails about 1 hour before these times to achieve good marketing goals.

 
Of course, you are not always in the working time or available at this time to send emails. That’s why you should think about using some modules to help you send emails on your schedule. You can refer to some modules such as Presta MailChimp, Abandoned Cart Reminder + Auto Email that can assist you in sending email marketing campaigns in your store.

This is especially necessary over the holidays. Customers will be enticed to buy their abandoned or desired things at a reduced price during holiday sales marketing. It's also an excellent opportunity to recruit new clients and expand your business. The holiday email marketing campaign is now an essential component of putting your business objectives into action. Take use of its advantages and follow our recommendations! Wishing you success with your plans!