The importance of customer tracking for e-commerce

Customer study is an important task in any successful eCommerce business. Tracking customer behavior, and analyzing them to understand your customer demands helps you to better engage customers, and step forward closer to business expansion both in scale and sales.

Most website owners wonder how many customers visit their store's website in a day, week, or month. What types of products do they view, which pages do they visit most, or which items are they more interested in?

 
By grasping specific parameters of user behavior, store owners will know which aspects of their website should improve, which should be eliminated, and which factors need to be developed. In simpler words, store owners will know which products/contents are popular and modify marketing/sales strategies accordingly.

It can be said that tracking user behavior on the website is extremely necessary, has a great influence on business results, and directly serves the sales purpose of the business. Let's learn more about the importance of customer tracking and how to do it effectively for your website with us!

The customer tracking results are valuable data!

1. For website updates and development.

Customer product searching trends, visits, and purchase data are shown to understand what consumers want or need in a product, what are they looking for?

Customer feedback can provide important insights into the quality of your products. However, customers do not always directly share or respond to the store exactly how they feel or their shopping experience.

For example, a lot of visitors use mobile phones to visit your website, but then leave because the speed of accessing your website via mobile is slow, and the website is not compatible with mobile screens. And of course, these users leave no feedback. So, without the data about tracking customer activity on the website, you will not be able to detect the problem and lose countless potential customers.

2. For marketing and sales strategies.

Thanks to the data on tracking customer behavior on the website, businesses can know the times of the day, week, and month that customers visit the most. From there, use different ways of promoting products to reach customers.

Besides, store owners also know the items that customers are more interested in at different times as well as changes in shopping habits, or buying trends of customers. Then apply appropriate sales strategies and change/update products from time to time to always keep up with trends and not be outdated.

3. Customer analytics helps drive sales.

The objective of consumer research provides customer buying patterns, what kind of product they like, and other similar attributes that help brands to sell their products and services better.

Tracking and researching customer behavior is essential to website optimization. Especially with sales websites, understanding customer behavior will definitely help us optimize conversions to drive revenue.

If you're trying to optimize online sales, then customer analysis can help you track current sales trends and whether some spikes/drops need addressing.

For example, if your e-commerce conversion rates and revenue are down, you need to dig deeper to see if it's due to a drop in traffic to your site (in case you need to run promotions). If your traffic isn't dropping, you can learn how to optimize your products or checkout process to better meet your customers' needs.

4. Customer tracking outlines your brand equity.

The broad perception of a brand is more crucial than ever as firms increasingly shift their focus from the product to the consumer.

Organizations must analyze how their various marketing strategies contribute to brand awareness in order to stay ahead of this transition.

Through site traffic and customer activity, businesses can evaluate their brand growth and awareness. Customer insights are essential to determine brand positioning in the market.

An efficient customer tracking software makes it easy for e-commerce websites to conduct efficient research.

For PrestaShop websites, you will need modules to track and analyze customer behavior. It is an effective support tool in researching and understanding customers, helping you easily approach potential customers skillfully.

1. Covering important customer activities on the site.

Without the support of customer behavior tracking tools, how can we know how many visits to the website each day? Which page is most visited? Of course, humans can't count, but modules can.

With the data that the module aggregates and analyzes, store owners, can completely cover the activities that customers do: create an account, sign in/sign out, add products to the cart, check out, total viewed pages, etc.

2. Analyze collected data for customer trend research.

One of the basic tools that you can use to track user behavior is an analytics tool.
This is a simple tool and can help you get a lot of data about customers when visiting your website or user reviews about your products. The same can happen with social media websites, where you can easily track people's behavior and use these feedback data to your advantage.

With analytics, you can easily discover the types of content that users love today. From there, build a website following the general trend of customers. Besides, you can also use data from the analytics tool to find websites and keywords that users frequently follow and visit.

Currently, there are many tools used to track user behavior and feedback on the website. To make this job easier, you can use the "Customer Activities" module to check all the customer activities on your website.

Also, for the quick response and timely customer support, you can refer to our module "Live chat, Contact form and Ticketing system". This module can help you in communicating with customers, arrange support requests scientifically, and not miss any customers. Understanding customer needs and timely support always need to go hand in hand!

All customer information is valuable! The study of customer behavior, search trends, and common activities in customer interactions on the website should be done regularly with analytical tools to optimize the collected information. Remember that buying and selling aren't just about dealing with money, it's about ingenuity and understanding too!