Lời chứng thực của khách hàng là gì và 5 ví dụ về lời chứng thực tốt nhất mà bạn có thể sử dụng

Are you attempting to improve your website's sales and profit margins? Let your happy consumers promote your items for you. Customer testimonials can be a major content aspect in promoting your new business or enticing potential clients if you're selling a product on your website. Testimonials provide an unbiased and honest perspective on a brand or product.

Do you like reading long web pages full of dull statistics and research? I don't, and I'm sure you don't either; it's simply tiresome. If you want to buy something, though, you'll want to hear from genuine people about it and get their honest feedback. In this situation, you can quickly determine whether the products you're about to buy are truly worth your money. The same can be said for your company. What are the opinions of those who have purchased or utilized your product or service?

One of the most crucial tasks that your website must complete is answering the aforementioned question. By including testimonials (reviews and feedback from happy customers) on your website, you not only answer the question for potential buyers but also turn your sales pitch into a credible, honest suggestion for your product.

Let's look at how you can utilize testimonial advising to convert more visitors to buyers on your website. We'll also go through some of the most common examples of effective testimonials so that you can apply them to your online business.

What is a customer testimonial?

Customer testimonials are textual or video feedback from current or past customers expressing how they used a product or service and the benefits, performance, quality, and/or value they experienced.

What should be included in a testimonial?

A quality testimonial will include a detailed explanation of the project or endeavor on which you collaborated with the client. The project is usually portrayed as a challenge or a problem. Your job was more than just labor in this testimonial; it solved an issue and produced a result. A testimonial should simply describe how this was accomplished and how the client benefited.

The major portion of reviews and testimonials are written, yet research by Insivia shows that video testimonials are gaining in popularity among clients. Many people prefer video content because it is easier to absorb and allow them to understand information more quickly. Videos are also more likely to be shared and reach a larger audience. Video testimonials are more authentic and trustworthy than written testimonials since they are more difficult to falsify.

5 examples of testimonial marketing that you can use

Include testimonials in the marketing email

Let’s take a look at the testimonial email by the dental care brand Bite. This isn't simply about emphasizing a single positive review or a piece of positive press coverage regarding the company's product.

Source: Really Good Emails

Three distinct evaluations from major publications such as Cosmopolitan and Healthline are available. The email also includes five customer testimonials, as if that wasn't enough.

That's a lot of positive feedback for a single email, especially considering the several pain issues they're addressing. If you're on Bite's mailing list, chances are that at least one of those testimonials will speak to you.

All of these testimonials and recommendations add up to a fairly convincing incentive to take advantage of the "$5 off" offer at the bottom of the email.

While we looked at a testimonial-centric email in the last example, Calm, a meditation app, takes things in a different approach. Calm nestles the testimonial at the bottom of the email, beneath an offer for a 30% discount on premium memberships:

Source: Really Good Emails

This email is effective because it basically gives you two options to buy:

• If the discount has piqued your interest, you can click over and sign up there.
• If you still need convincing, scroll down the email and you'll see information about brand-new daily classes as well as a link to a customer testimonial.

The CTA button beneath the testimonial should also be highlighted. It would be simple to choose anything unimaginative, such as "Read testimonial". Calm, on the other hand, went with a significantly more emotive message: "Get inspired". Rather than sounding like just another product, this makes the app appear intriguing and transformative.

Use a landing page

Many landing pages contain written testimonials or short statements from happy customers that are displayed in a static format. The most effective testimonials can compel your target audience to request a demo, sign up for your services, or purchase your items.

MarketerHire is a company dedicated to bringing businesses and marketers together. The testimonials on MarketerHire's website explicitly demonstrate how they assist in addressing problem areas.

These testimonials address concerns about how difficult the service could be to use, issues about recruiting during bad times, and general apprehension about using a service like MarketerHire. Knowing that other users have experienced similar problems and found MarketerHire to be a viable solution will help build trust.

Readers may also trust these reviews because of the photos of each testimonial source, as well as their name and position. The graphics and logos are likewise appealing, luring scrollers in for a deeper examination.

Verify your testimonials with review websites

As shown in the screenshot above, Harry's has done an excellent job of establishing their credibility on customer review sites such as Trustpilot.

Trustpilot is a well-known review site; if you have a high rating there, potential clients are more inclined to believe in you and your product. Its strong rating is a huge vote of confidence for Harry's. Negative evaluations are uncommon, yet it's worth mentioning that they provide legitimacy to the product. Users are less inclined to trust a brand if all of the ratings are five stars since the ratings could be manipulated.

Social networks

Source: Blue Apron on Instagram

Testimonials don't have to be long or complicated. This testimonial is particularly useful because it can simply be posted on social media or through the company's website. As a result, the company may engage with leads on the channels that they prefer.

It's also quite successful because the speaker is a professional chef who demonstrates how to use the goods that Blue Apron distributes to its users. Plus, puppies are always popular.

Consider inviting an expert to promote your items on social media, and don't be afraid to include more casual features like cute animals. (Of course, it depends on your industry in the end.)

Case studies

Zendesk offers a dedicated customer website with success stories from businesses that have used the software. The above testimony is effective for a variety of reasons. To begin, there are quotation testimonials from key people at Tile, which provide readers with social proof.

Second, the case study is detailed by detailing the company's issues and how Zendesk assisted them.

Conclusion

Include the best testimonials on your website to keep readers focused on your trustworthiness as you describe the advantages of your service or product. Create a page on your website dedicated to your excellent testimonials, as well as include excerpts from their comments across the site. Use them on every page of your website so that clients can find a favorable evaluation of your product or service no matter where they click.

If you don't use testimonials on your website, you're missing out on one of the most cost-effective and effective marketing strategies available. On your website, use glowing, fact-filled testimonials to show your visitors that you're deserving of their trust.