Best marketing automation tools for PrestaShop

In the prime of technology, smartphones, digital and ready services, more and more consumers are shopping online.  Especially since the Covid-19 pandemic appeared, the global economy has been badly impacted. People are restricted from going out, gathering in large numbers, so online shopping is becoming more and more popular, even young or old people, this number has also increased significantly.

Quickly catching up with trends, businesses always know how to adjust their business forms and approach customers. Since online shopping has become more and more popular, they are also becoming more and more interested in e-commerce marketing automation tools.

The chart above is an E-commerce statistic for individuals in the last 10 years. You can clearly see the change and increase year by year. By 2020, 73 % of internet users in the EU shopped online. Buyers' needs change, of course, sellers must also change to meet those needs. Furthermore, online shopping also brings a lot of convenience to both sellers and buyers, so there's no reason why the online business shouldn't be growing day by day.

Online business is not only convenient, but it is also an extremely useful means of promoting sales to many customers in different places. So how does your online store reach customers in the best way and achieve the highest business efficiency?

To attract visitors, earn more loyal customers and surely boost your sales, your business needs to go online wisely. At this time, e-commerce marketing automation tools are becoming indispensable factors for each online store.

What is Ecommerce marketing automation?

The use of technologies to automate marketing tasks is what marketing automation is all about. From automatically posting to social networks, promoting products, to sending emails to customers while creating a personalized experience for their customers.

E-commerce marketing automation relies on technology to reduce things you need to do manually. Essentially, you may build up automation to carry out your strategy in the manner you like, and it will run in the background of your firm. It allows you to be available to your consumers even while you're on vacation or taking care of yourself in some other way.

People's experiences can be customized using automation techniques depending on their behaviors, preferences, purchase activity, and more. Your clients will believe that each marketing message was written specifically for them, increasing their trust in your company. You'll also develop a loyal following of customers who adore (and tell others about) your company.

In this article, we will introduce you to some very useful e-commerce marketing automation tools for PrestaShop created by PrestaHero, which can help you market your PrestaShop online store in the most optimal way.

1. Abandoned Cart Reminder + Auto Email Module

Shopping cart abandonment is one of the most common and frustrating problems in online shopping. At the same time, it also reduces the purchase rate and causes great loss to the shop owners.

"Abandoned Cart Reminder + Auto Email"- an abandoned cart PrestaShop module that will assist you in reducing cart abandonment and recovering income from those carts by sending an email to the customer automatically to remind them about the items forgotten in their shopping cart. Let's look at its awesome features to see how it can help you solve this problem.

• Sending emails and reminding abandoned carts to customers automatically.

75% of e-commerce shopping carts get abandoned. Abandoned cart reminders will help you bring your clients back to continue shopping with their forgotten items.

Abandoned Cart Reminder + Auto Email includes abandoned cart email reminder, popup reminder, highlight bar, web push notification, leaving website popup (retargeting on-site popup), and browser tab notification, as well as all the tools you need to reduce cart abandonment and increase conversion rate on your website.

You want to keep in touch with your clients as a PrestaShop business owner. Email automation is a powerful marketing automation solution that allows you to send emails to customers and prospects on a schedule or depending on predetermined triggers. This auto email solution is fantastic for nurturing leads and, ultimately, driving sales from both new and existing clients.

• Management and conversion tracking based on campaigns

This module allows you to construct an endless number of marketing campaigns to attract your target clients with special discounts, notifications, and other means. It's also simple to track the results of your marketing campaigns, such as conversion rates, abandoned carts, emails sent, emails opened by customers, link clicks, and so on.

• Integrated with the most common email services

Abandoned Cart Reminder + Auto Email is fully connected with well-known email marketing providers like SendGrid, Sendinblue, Mailjet, Gmail, Hotmail, Yahoo mail, PrestaShop's mail, and your server's normal SMTP services.

• A powerful automation function is available

This PrestaShop cart reminder module includes a robust cronjob feature that allows you to send emails for existing reminder campaigns automatically. Send a reminder email after customers add items to their shopping cart, register for an account, subscribe to the newsletter, and so on.

You simply have to set up a reminder campaign once, and this module will send emails to customers on your behalf. You'll save time while your consumers are being taken care of according to protocol.

Above are the main features of the module, if you have any questions:

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2. Loyalty, referral & affiliate program (reward points) Module

Loyalty, Referral, and Affiliate Marketing is a PrestaShop marketing module that allows you to quickly and easily implement loyalty and affiliate marketing programs on your online store. You don't need much marketing experience to use this module; Loyalty, Referral, and Affiliate Marketing will take care of the rest! Discover what amazing things this module can bring to you!

• Give customers rewards when shopping with your website.

We all shop, and we have to admit that getting rewards is the most satisfying feeling when shopping. No matter how big or small the rewards are, they all bring us joy and encourage us to buy more or come back to buy again next time.

This module is a great tool that will give the customer rewards that they can use to pay for their purchase or convert into voucher codes.

• A complete marketing solution for PrestaShop campaigns

This module provides you with the most typical marketing programs such as loyalty, referral (or sponsorship), and affiliate marketing.

• Quick to install and easy to use

You freely enable the programs you are interested in after installing this module into your PrestaShop store.

• Fantastic result

Assist you in swiftly increasing your revenue and number of consumers by promoting your online store to a wide range of potential clients.

• Tools for calculating statistics in depth

Loyalty, Referral, and Affiliate Marketing are combined with a built-in statistics feature that allows you to track the growth and effectiveness of your marketing initiatives at all times.

It provides customers, sponsors, and sellers with a comprehensive picture of their affiliate accounts and allows them to easily manage the effectiveness of their marketing efforts on your website.

• Program for Affiliates

The affiliate program enables your consumers to become affiliate sellers, allowing them to offer your products while earning a commission (rewards). When a seller successfully sells an affiliate product available on your website, the seller collaborates with you to sell your products and receives a piece of the revenue.

Have any concerns? Send a message to us!

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3. Presta MailChimp – Module for PrestaShop

To construct your e-commerce marketing plan, why not use MailChimp, the world's largest marketing automation platform?

Your clients and their purchase data are immediately synced with your MailChimp account by the MailChimp for PrestaShop integration, making it simple to deliver targeted campaigns, automatically follow up with consumers post-buy, promote goods, recover abandoned carts, and track the effectiveness of your marketing activities. Let's see what salient features "Presta MailChimp" have.

• Synchronize automatically

This fantastic feature allows your website to sync with Mailchimp automatically. You may easily enable it by triggering the synchronization procedure with a cronjob on your server. You can rest easy knowing that all of your customer's email addresses are stored in MailChimp and are ready to be used in email marketing campaigns.

• Synchronization by hand

You can manually synchronize your email lists with your Mailchimp account via the module backend in addition to automatic synchronization. The entire list can be handled in one click, or each item can be synchronized sequentially.

• Synchronization that is stable

Presta MailChimp was created with the most up-to-date technology and the Mailchimp API to ensure that the synchronization runs smoothly. Isn't that incredible? Presta MailChimp is the result of our effort to provide the most effective MailChimp integration solution for PrestaShop – today's most popular e-commerce platform!

• Customers can be easily classified into promotion groups.

Thanks to this module, you can divide customers' databases into separate groups based on country, language, the product they bought, currency, etc. This makes it simple to send email marketing campaigns to specified customer segments.

Do you need any more detailed information about the module?

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4. Responsive PrestaShop newsletter popup module

Keeping in touch with your consumers and directing them back to your PrestaShop online store is easy with an email list of subscribers.

No matter how old your website is, making sure it can gather your users' email addresses is something you should do right now, and our PrestaShop newsletter module - Responsive Newsletter Popup will help you do just that.

•  Pre-defined PrestaShop newsletter popup templates

The Responsive PrestaShop Newsletter Popup module allows you to personalize the look and functionality of your newsletter form. Its interface can be customized with shortcodes, custom color, custom CSS, unique graphics, and so on.

There are 9 gorgeous templates to pick from, as well as 6 various animation effects. This allows you to create a newsletter form that matches the look and feel of your website. It also allows you to target pop-ups at the page level, allowing you to construct pop-ups for certain sites.

Responsive PrestaShop Newsletter Popup is responsive and looks beautiful on any mobile device. You may choose when the pop-up appears and conceal it if you don't want people to see it at specific hours of the day or night.

• Powerful options for fine-tuning the ideal customer experience

The Responsive Newsletter Popup has some unique customization options. They're available in the back office for you and your employees, as well as your customers on the front end, to improve the user experience.

• Synchronization with PrestaShop default newsletter system

You may still synchronize all the data to the default system after installing Responsive Newsletter Popup PrestaShop to add the robust emailing capability to your website.

• MailChimp synchronization

Mailchimp uses your data to gain insights on your most successful campaigns and provide customized advice for your next step, thanks to its millions of customers. Sync your PrestaShop store subscriber list with your Mailchimp account to improve your business marketing.

You need direct support on this module :

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Marketing automation is an important part of lead nurturing. It not only promotes products and attracts new customers, but also plays an important role in taking care of old customers. Make customers feel they are always taken care of in the most natural way.

The right e-commerce marketing automation tools will help shorten this nurturing process and quickly convert visitors into loyal customers. You already have an online store with great products, so why not promote it widely with those modules above? We hope this article is useful for you and can help you make your online store grow better and better.