Custom payment methods and how to choose payment methods for your PrestaShop store.

Online shopping activities are increasingly popular with the impact of contextual factors such as epidemics, international purchases, convenience, and changes in consumers' shopping habits.

When the market changes, at the same time, many different needs of customers appear. Therefore, custom payment methods when shopping online are also increasingly interested by store owners and trying to meet those needs.

Customers' payment habits under the influence of contextual factors have clearly changed. Payment transactions taking place in the online environment are required to be diverse and appropriate. Besides, eCommerce websites also need fast and convenient payment methods!

Now let's learn about customers' payment habits and factors that store owners need to consider when choosing payment types for the PrestaShop store!

Payment habits of customers when buying online.

Please take a look at the picture below!

These are the statistics of payment methods used when making online payments in the last month provided by Paysafe.

Looking at the data above, we can see that customers in most countries tend to pay via debit card, credit card, or e-wallets. Therefore, we should also make appropriate adjustments to our store's custom payment methods to bring convenience to the vast majority of customers!

Some key factors need to be considered when choosing payment options for PrestaShop store.

1. Safe and secure

The first thing we need to consider and cannot ignore is the safety and security of our customers. This can be considered as one of the most important factors because it directly affects the interests of customers as well as the reputation of the store.

E-commerce is becoming more and more popular because of the convenience that this form brings. Besides helping users save time and money, it has also become an area of interest for cybercriminals. When using forms of payment or making purchases online, users may face the risk of personal information leakage, or access to fake websites.

Take, for example, PayPal - a widely used payment mechanism accepted by e-commerce companies. When you buy something from a vendor and pay with PayPal, you have 180 days to complain if you have an issue with it, such as not receiving the products, missing items, goods that don't match the seller's description, defective goods, etc.

If you match the requirements of PayPal’s buyer protection policy, you may be eligible for a refund.

Any customer when buying and paying is also worried about the money they spend. If you choose safe and secure payment types for your PrestaShop store and your customers, they will shop with peace of mind and trust your store more thanks to the privacy of personal information and such user protection policy.

2. International usable

The second factor that shop owners need to consider is the international nature of the payment method.

Today, the sale and purchase of goods online are not only limited to the domestic scope, but transnational trade is also increasing day by day. The payment options on the PrestaShop store you choose should be popular and used by many users in many countries.

3. Speed, User Interface/User Experience

• Speed

It's critical to have a safe, highly secure payment method, but it's also critical to have a fast information processing speed and high accuracy in calculations. They have to go together at all times.

If your processing speed is poor, you risk losing potential consumers at the last minute, no matter how good your security is. When the ordering procedure is almost complete, no one wants to wait too long!

Furthermore, precision is even more important; no one likes to make a mistake, especially when it comes to money!

• Convenient, easy-to-see and understand user experience.

Remember that not everyone is tech-savvy, but even tech-savvy people like easy things!

Online customers come from anywhere, at any age, so simplicity and convenience must always be included. Moreover, the user interface needs to be easy to see, understand, and give clients a pleasant experience.

• Mobile offering

In an era where smartphones are becoming more and more popular, almost everyone has a fully functional smartphone. People tend to use their phones for entertainment, web surfing, and of course, shopping in their spare time.

Therefore, the payment types for the PrestaShop store, in addition to being easy to see and use on computers, also need to be compatible with mobile devices.

Just one small problem is sometimes enough to change the customer's decision. So don't let an incompatible payment method make mobile customers unhappy and abandon their cart!

4. Credit offering

Do you remember the figures in the image at the top of the article? Customers' payment habits when shopping online have also changed a lot. Most of them tend to use debit cards, credit cards, or pay via e-wallets.

Online payment is becoming more and more dominant. That's the reason why you need to offer a variety of payment options and have to link payments across different platforms.

5. Experience and Service

If the above factors create trust and convenience for customers, then what leaves an unforgettable impression in their hearts?

Try to recall your own experiences when shopping online. What makes you always remember a store? A good product? Cheap price? The enthusiastic support of the store? Yes, the treatment and attitude towards customers will be the highlight in their memory!

• Fast and efficient customer service

Make sure the payment types for the PrestaShop store you choose can support your customers when they need it. Either way, customer service should always be attentive and productive. Leave even the smallest good impression on your customers.

• Insurance service

Why am I talking about this? But do you feel that something with insurance is also more secure? The same goes for online payment methods.

Customers spend money when they can't hold the product in their hands, what do they need to make them trust and buy with peace of mind?

Insurance service of payment methods is like an insurance card when buying goods for customers! So, to give your customers the best shopping experience, choose payment options on your PrestaShop store that offers customer insurance services.

Choosing and creating a payment method for your website is an important step of an eCommerce website because this is the final step to decide the purchase.

Safe, diverse, and responsive payment methods will make your business more convenient. Please refer to the factors we just mentioned above to choose the right payment methods.

And if you are thinking about adding new payment methods to your PrestaShop store, you can check out our "Payment With Fee" module. With this module, you can create unlimited custom payment methods: Paypal, Stripe, COD, bank wire, etc. with different fees to easily meet the needs of customer groups!

Wish you will choose and add suitable payment methods for your PrestaShop store and always be successful!